Competition for MINI is heating up. NIO’s new sub-brand, Firefly, made its debut at Auto Shanghai 2025, signaling yet another contender in the crowded entry-level EV space. Firefly isn’t sticking to China, where BMW exclusively…
There are 42 BMWs and MINIs at Auto Shanghai, where the Group hosts its biggest exhibition booth in the world. While everyone has their favorite models, I think we can all agree on which car…
The Lexus ES isn’t always mentioned in the same sentence as the BMW 5 Series. However, the two are staunch competitors. Both offer a supple ride and quality interior with a focus on comfort. Though…
Porsche and BMW are brands that often share the spotlight. Thanks to a similar focus on motorsport, driver engagement, and performance, there’s a lot of crossover in fans, too. So, perhaps it shouldn’t surprise anyone…
Audi entered China in 1988 and didn’t face competition from BMW for another six years. Since then, the two have battled fiercely for market share, and now, Audi is bringing in reinforcements. Notice how we…
It’s usually the Ghost and Phantom sedans that receive the one-off treatment. However, Rolls-Royce is taking a different approach this time by giving its opulent SUV the Bespoke touch. Based on the Cullinan Series II…
BMW is working on a facelift for the 5 Series, but it still wants to sell you a car today. That’s why the pre-LCI model continues to appear at auto shows, though such events are…
BMW was one of the first Western luxury automakers to develop products specifically for the Chinese market. It began with long-wheelbase versions of its sedans, eventually extending the treatment to crossovers. While the X1 had…
BMW has announced that it will begin integrating artificial intelligence technology from Chinese startup DeepSeek into its vehicle models sold in China later this year. The German automaker revealed the collaboration during the Shanghai Auto…
They say everything’s bigger in Texas, but when it comes to BMWs, nothing beats China. It’s where the luxury brand builds and sells longer versions of the 5 Series and X5. But it’s not just…
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