Latest BMW News

Japan’s BMW X5 And X6 Shadow Edition Will Be Rare

Japan’s BMW X5 And X6 Shadow Edition Will Be Rare

You can’t teach an old dog new tricks, but BMW has a knack for making aging products feel younger than they are. For the Japanese market, the luxury automaker has prepared a special edition duo…

BMW’s First Electric Neue Klasse Coupe-SUV Coming Next Year?

BMW i5 Police Car Spotted in Munich During IAA 2025

BMW i5 Police Car Spotted in Munich During IAA 2025

Munich’s police presence was hard to miss at this year’s IAA Mobility. Alongside the thousands of officers deployed across the city for the event, a sharp-looking BMW i5 in full Polizei livery was sighted working…

Carlos Alcaraz Extends BMW Partnership After US Open Win

Carlos Alcaraz Extends BMW Partnership After US Open Win

BMW has extended its partnership with Spanish tennis player Carlos Alcaraz, strengthening a relationship that began in 2022. The brand has been involved in tennis for nearly four decades, from sponsoring the BMW Open in…

Unexpected BMW EV Sedan Shows Up in iX3 Animations

Unexpected BMW EV Sedan Shows Up in iX3 Animations

In our relentless effort to dig up every juicy detail about the new iX3, we stumbled upon something unexpected. This isn’t the first modern Neue Klasse model, nor is it an early look at the…

BMW Will Begin Direct Sales In Europe From 2027

BMW Will Begin Direct Sales In Europe From 2027

BMW had planned to adopt the agency model in Europe next year, but the rollout has been postponed until 2027. That doesn’t mean the company is having second thoughts. Actually, it’s quite the opposite. The…

BMW Believes Gas Engines 'Will Never Disappear'

BMW Believes Gas Engines ‘Will Never Disappear’

BMW’s “Power of Choice” slogan might not be as catchy as “The Ultimate Driving Machine” from back in the day, but it does accurately describe the brand’s strategy. Most rivals rushed to set cut-off dates…