BMW’s newest 500-plus horsepower performance sedan isn’t an M3, it isn’t an M car, and it doesn’t even have an engine. No, BMW’s newest 500-plus horsepower performance sedan is an all-electric “gran coupe” with a…
After its Christmas Film starring Christoph Waltz, BMW has now released a Happy New Year Film to properly bring in 2022. Multiple studies have shown the younger generation is not as interested in cars as…
The concept of a BMW driving itself seems counterintuitive at a first glance. After all, how can we fully experience “the ultimate driving machine” if the vehicle does all the work for us? However, what…
A major consumer shift is taking place these days with a large segment of customers buying electric cars. And of course, Tesla is being heralded as the main rival for old-school companies. So it’s only…
The BMW i3 isn’t a car that needs more attention-grabbing looks. Its funky futuristic styling still turns heads even eight years since its release. However, if you want an even more vibrant i3, this one…
Now that the BMW i4 M50 is on sale, there are going to be a lot of customers cautiously interested. The apprehension to buy such a car is understandable, as the vast majority of BMW…
BMW delivered on its promise and brought out a car with a color-changing paint at this year’s Consumer Electronics Show. Dubbed BMW iX Flow, it’s fair to say that this invention from Munich drew a…
BMW recently announced another important investment in the field of green mobility. This time, the BMW i Ventures investment arm focused on the charging infrastructure, an area that was criticized by the BMW Group CEO,…
The BMW i4 is now starting to reach dealerships around the world and customers are excited to have a new EV option in a competitive segment. For the now, the 4 Series Gran Coupe electric…
Together with award-winning composer Hans Zimmer, BMW has created the IconicSounds Electric to turn what is usually the relatively uneventful experience of driving an EV into something a bit more emotional. To display the sound…
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