BMW of North America, in collaboration with Google Cloud, launches a new augmented reality (AR) experience around the BMW i4 and iX electric vehicles. The AR experience, powered by Google Cloud’s immersive AR technology, will bring…
Since Tesla debuted the Model 3 Performance, it’s been the go-to fast EV. It’s not the fastest EV on the market; cars like Tesla’s own Model S Plaid, the Audi RS e-tron GT, and Porsche…
Much is being said about the BMW i7 at the moment, with the release of the upcoming 7 Series imminent. The i7 is going to be a massively important car for the brand, acting as…
For around $70,000, you can get two very different, very fast performance sedans from BMW — the i4 M50 and the M3 Competition. Both cars care bonkers quick and both handle well but they both…
The BMW iX xDrive40 may be down on power compared to the xDrive50 and the M60, but it’s no slouch either. It’ll still hit 62 mph (100 km/h) in 6.1 seconds, which is remarkable for…
BMW’s latest electric vehicle isn’t exactly the Ultimate Driving Machine. The BMW iX is many great attributes; its comfortable, rides incredible well, has a fantastic interior, and offers good performance. However, it isn’t exactly a…
BMW will sort of shrug off notions of the i4 taking on the Tesla Model 3 directly, as the Bavarians tend not to think of Tesla as a direct premium competitor. However, there’s no doubt…
The upcoming BMW i7 is one of the most important upcoming Bimmers, as it will allow the Bavarians to take on cars like the Mercedes-Benz EQS, Lucid Air, and Tesla Model S. It’s going to…
BMW M customers are spoiled for choice considering there haven’t been so many models to pick from. Take for example the M3/M4 lineup, with manual and automatic transmissions as well as RWD and AWD setups….
BMW is currently hard at work fine tuning what is going to be its most important luxury car, the i7 sedan. When it debuts, the BMW i7 is going to need to take on a…
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