8 Series

BMW Launches Ad Campaign For Its Fanciest Cars

BMW Launches Ad Campaign For Its Fanciest Cars

It’s been a minute since we last saw any advertising efforts from BMW for the 8 Series. A new ad campaign features the neglected product alongside the other fancy models. We’re talking about the 7…

The Ultimate Custom E31 8 Series: The BMW 858 CSL

2025 BMW 8 Series Offered with Heavy Discounts

2025 BMW 8 Series Offered with Heavy Discounts

The BMW 8 Series, a model often misunderstood, has struggled over the year to achieve widespread success primarily due to its high price point. Introduced in 2019 as BMW’s flagship coupe, the 8 Series has…

BMW Yet to Approve New 8 Series and Z4 Roadster Models

BMW Yet to Approve New 8 Series and Z4 Roadster Models

At the 2024 Beijing Motor Show, we interviewed Bernd Körber, Senior Vice President of BMW Brand and Product Management, Connected Company. Körber, who oversees all product planning at BMW, shared some insights into the brand’s…