The Germany-based campaign for the first BMW X2 – “Show Yourself” offers an exclusive sneaker for BMW fans. The strictly limited edition sneakers come from …

We’ve stated for years that watches and cars go together like cookies and milk. They’re two incredible pieces of mechanical art that compliment each other …

Keeping true to its long-time sponsorship of artists, BMW’s Romanian arm presents yet a new collaboration with a local artist. Following the hugely successful partnership …

Do you think about the shoes you wear when you’re sitting behind the wheel of your favorite BMW or other daily driving cars? Some people …

When this new G30-generation BMW 5 Series first hit the market, the Bavarians had a specific customer in mind — the entrepreneur/businessperson/executive. Built on an …

A new watch company based in Singapore launches this week on Kickstarter aiming to insert the spirit of driving in a watch. Samuel Tay, the owner …

This year’s SEMA Show was one of the most spectacular aftermarket outings we’ve seen to date. From a bevy of companies showing their new products …

A few months ago, MINI has unveiled the MINI LIVING, a future project intending to create a housing concept that’s sustainable and steps a bit …

Anyone who knows me knows I’m a sucker for E36s. Having owned one for almost ten years, I fell in love with it, despite its …

Paul Newman was part of a special group of guys, including Steve McQueen, James Garner and James Dean, celebrities and actors that were also racing …