Lifestyle
PUMA and BMW M Motorsport have recently unveiled their collaborative effort, aiming to blend elements of automotive design, art, and fashion. This collaboration serves as a tribute to the centennial celebration of renowned artist Roy…
Horatiu Boeriu / December 14, 2023
Lifestyle
BMW has unveiled a new Exploro bike series after teaming up with established bicycle manufacturer 3T. The two companies have created a range of bikes tailored to suit various usage scenarios. The series consists of…
Horatiu Boeriu / July 3, 2023
Lifestyle
At a vibrant event at New York’s Guggenheim Museum on June 28th, BMW announced Julie Mehretu as the 20th Art Car artist. The vehicle chosen as the next Art Car canvas is the BMW M…
Kanon Cozad / June 30, 2023
Auto Shows
This year wasn’t our first Concorso d’Eleganza Villa d’Este. We’ve been there before and it’s always magical. However, this year may have been the best, despite some less than desirable weather, due to the sheer…
Nico DeMattia / May 25, 2023
Lifestyle
BMW USA Races to the Finish Line as a Luxury Sponsor of the 2023 Kentucky Derby®
by Horatiu Boeriu / Date: May 15, 2023
Lifestyle
You don’t have to check the calendar as April Fools’ Day was last Saturday. The BMW Baby Racer is very real and you can buy one today. Now in its fourth generation, the toy car…
Adrian Padeanu / April 6, 2023
Lifestyle
BMW recently marked its 50th anniversary by inviting us to its Designworks Studios in Los Angeles, California. The company also took the opportunity to showcase its new design lab, which is now located in Santa…
Chuck Vossler / February 17, 2023
Lifestyle
A few retailers, like Saks Fifth Avenue, quietly sell some BMW-branded sunglasses. Not only are these smart-looking sunglasses, they also function extremely well. Though the lenses are polarized, they have special manufacturing that allows them…
Chuck Vossler / February 3, 2023
Lifestyle
A couple of years ago, BMW partnered with Italian bicycle manufacturer 3T Bikes to make some bikes together. Now, the two brands are partnering together once again but this time 3T will be the exclusive…
Nico DeMattia / December 20, 2022
Lifestyle
Last year, BMW teamed up with Joshua Vides for a car/apparel collaboration. BMW must have been happy with their work together, as it’s partnered with Vides yet again. This collaboration comes in two parts: a…
Nico DeMattia / November 16, 2022
Lifestyle
KITH and BMW teamed up once again, to combine fashion and cars and this time it’s going to auction off both. For the collaboration, KITH and BMW configured an exclusive BMW i4, along with a…
Nico DeMattia / October 5, 2022