BMW looking to shift strategies to stay relevant in a digital age
With the increased focus on technology in this digital age, BMW must shift its business strategies to stay on top of the luxury car segment.
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Is anyone else confused by BMW’s DCT shifter?
BMW's DCT dual-clutch transmission is an excellent gearbox but has one of the strangest shifters in the business.
Top Five best BMW Art Cars
Back in 1975, French racing driver, Hervé Poulain, wanted to have an artist paint a canvas on a race car for...
M-division father Jochen Neerpasch says these are his favorite BMWs
Jochen Neerpasch is the man responsible for BMW's racing prestige during the 70s and the man behind BMW's only supercar - the M1
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BMW Group supports exceptional film project “Late Shift”
BMW Group vehicles regularly feature in both large international productions, and smaller, high-quality productions such as “Late Shift”.
BMW’s advertising history over its 100 years
Since BMW has now been around for 100 years, we thought it would be a good idea to look back and see how its advertising has changed through the years.
Design Study – What a BMW M-GT could look like
The idea is simple - what if BMW green lights BMW M GmbH to do their own thing with a fresh model developed totally in-house. Here is the BMW M-GT
BMW Vision Next 100: Full-size Head-Up Display with Augmented Reality
One of the many features displayed by the Vision Next 100 is a full-size Head-Up Display which extends on the entire windscreen.
BMW unveils a new building for BMW Group Classic
BMW Group Classic coordinates all the activities that are related to the company’s history, its name or its three brands, BMW, MINI and Rolls-Royce are all coordinated by BMW Group Classic
Happy Birthday, BMW!
Today is BMW’s birthday and it’s turning 100 years old. Not quite sure how big of a cake we need...
Transformations and Visions: BMW’s view for the future
In light of BMW's NEXT 100 YEARS celebration for its centenary, BMW showcases its vision for the future of automotive technologies.
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