The Studio Drift, in collaboration with BMW are bringing to life the first moving sculpture in the world. Dubbed Franchise Freedom, the project celebrated its world premiere yesterday at South Beach in front of hundreds…
BMW i announced today that it became the first brand to offer a configurator through Apple’s Augmented Reality app using ARKit with iOS 11. Therefore customers in select markets can now use their iPads and…
Scraped knuckles, back pain and damaged hearing are just a few of the symptoms you may have been working on your car. Even though most DIYers wear their scars like badges of honor, life is…
The idea of a pretertype might seem outlandish in itself, but companies like BMW are apparently using them to sort through other out of the box ideas. It may be a bit confusing but creating…
The Launch Control activation sequence on BMW cars has been known to give some people a bit of a headache. On BMW M cars it is a bit more complicated than on standard cars but…
When the E60-generation BMW 5 Series first debuted, it gained the infamous “Bangle Butt” title for its design. Named after its designer, Chris Bangle, the butt on an E60 5 Series is basically just a…
We’re only a few days away from the release of the Mercedes-Benz CLS-Class. Because we aren’t there yet, there’s an embargo on the CLS, meaning journalists aren’t allowed to post anything about it until the…
Now that Thanksgiving is behind us and the fridge is stacked with leftovers, it’s time to sit back and check out some Nurburgring racing. Only this time we’re not focusing on a BMW car, but…
Just as Tesla announced the reveal of the world’s biggest battery, traditional car makers are also making moves on the EV front. BMW announced today an investment of 200 million euros in a new battery…
BMW and Tate Modern have been collaborating for some time now, proving the commitment the German brand has towards the arts. From joining forces with famed artists and creating moving art in the shape of…
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