One of the cool features in the BMW M5 and M6 is the F1-inspired “Launch Control”. The current BMW M5 and M6 uses a a 7-speed SMG III semi-automatic transmission. The SMG III includes the…
This week, BMW Motorsport celebrates 25 years since the first BMW M5. In an event hosted at the Nurburgring racetrack, a group of selected journalists had the opportunity to explore the history of the M5,…
The BMW Joy campaign has been a heated subject on here, some people enjoyed the new viral videos, while others are being reluctant to the image the new campaign portrays on BMW, but truth is,…
Averaging about ten minutes each, The Hire was a series of eight short films produced for the internet viewing from 2001 to 2002. A form of branded content, all eight films featured popular filmmakers from…
We have all seen all sort of reviews lately, from the BMW 7 Series to the X6 M or 5 GT, but we what we have not seen in a while, is a review, test…
I am back from the BMW X6 M International Media event and I can certainly say that I had fun. Driving the new BMW X6 M has been the highlight of this year for me…
Chris Bangle is getting a lot of press these days, not just from us, but from all the big media corporations, offline and online. We have covered his resignation pretty intensively and we promise, we…
A few months ago when the new Pontiac G8 GT came out Pontiac was going nuts on how much better it was then the BMW 5-Series, particularly the 550i. I did an article about the…
Let me start first with what Microsoft Surface is. Some of you might have heard already of it, but just in case you haven’t, let me give you a short description from a Wiki: Microsoft…
I just found a very nice German commercial for the 1 Series: The clip obviously wants to communicate that the 1 Series is the only car with rear-wheel-drive in it's class. Very cool idea if…
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