An illness or an accident that prevents people from using their lower limbs doesn’t necessarily have to take away the pleasure of driving a car. Case in point, the BMW M Driving Experience is available…
In an interview with Focus News Magazine in Germany, BMW CEO Oliver Zipse said that the company plans to deliver 500,000 electric vehicles in 2024. “We want to deliver more than half a million electric…
German media is reporting that subsidies for electric vehicles will be eliminated in 2024. The backdrop to this automotive drama involves the German government’s decision to terminate a seven-year subsidy program for new EV buyers,…
In today’s podcast episode, Horatiu and Nate delve into various BMW topics, spotlighting the new BMW Z4 M40i with a six-speed manual. Horatiu had the opportunity to test-drive a prototype version of the car and…
Five car designers walk into a bar, and the bartender says, “What’ll it be, fellas?” The first designer says, “I’ll have a sleek and aerodynamic martini, with just a hint of luxury.” The second designer…
BMW has issued a recall impacting a modest 552 cars, spanning across multiple products. Owners are urged to promptly bring in their vehicles to address a potential issue with automatic transmissions, where oil leakage may…
Online sales are gaining traction, but brick-and-mortar stores remain hugely important for the BMW Group. So much so that the German luxury brand is pouring money into a new corporate identity it intends to roll…
BMW Group Classic and the Grand Hotel Villa d’Este have jointly hosted the Concorso d’Eleganza Villa d’Este since 2005. The two will team up again for the prestigious annual classic car event in 2024 between…
You might not know it, but BMW has a network of “Technology Offices” all over the world. Here, BMW perfects technology ranging from batteries to AR and VR integration. In the United States, the Technology…
With infotainments getting bigger, it’s understandable why some automakers are toying around with the idea of putting ads inside your car. Selling commercials that would be displayed on the center screen would create a new…
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