BMW remains committed to diesel in America
In an interview with Automotive News, Jim O’Donnell, CEO of BMW North America, has reiterated that BMW remains committed to its diesel strategy in the U.S. even if more hybrid vehicles will emerge in the…
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Meet the BMW Vision EfficientDynamics Concept
For decades, BMW has made the reduction of emissions and fuel consumption a key part of its product development strategy, just as enhancements to the dynamic ability of each BMW have been a lasting, sustained…
BMW launching a large campaign for diesel
BMW is stepping up their marketing efforts in promoting and bringing upfront their diesel technology in the U.S. BMW sells the 335d sedan and X5 xDrive35d to the American consumers and these two vehicles are…
SB LiMotive – Battery supplier for future BMW Megacity Electric Vehicle
BMW’s Project i is moving forward and today, BMW Group announced that a supplier for the future Megacity Vehicle has been chosen: SB LiMotive. The company is a 50:50 joint venture of Bosch and Samsung…
Statement by Dr. Norbert Reithofer regarding BMW and Formula 1
BMW to give $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d
BMW is offering the rebates on the X5 35d and 335d as an “Eco Credit” Back in February, BMW North America announced that the two diesel powered vehicles for sale in the U.S. will benefit…
BMW brings a new more efficient TwinTurbo 3.0L diesel engine
Deep buried into the press release issued yesterday regarding the new BMW Aerodynamic Center, there was a reference to a new twin-turbo diesel engine which will be available in the near future. Now we don’t…
BMW introduces a New Voice Activation System
Starting in September 2009, BMW is presenting a truly innovative, cutting-edge technology for voice control in the automobile allowing even more reliable and convenient operation and control of navigation systems and infotainment functions. Introducing this…
GSD&M wins BMW worldwide advertising account
BMW AG has selected GSD&M Idea City, based in Austin TX, as its lead global agency of creative for brand advertising communications. Prior to this decision, the global creative duties were shared among various international…
Ludwig Willisch no longer head of the BMW M Division
At BMW, position changes are fairly common and often we see executives in key position assuming different roles. Ludwig Willisch, the Head of the BMW Motorsport Division, has stepped down from his current role effective…
BMW Car-2-X Communication improves pedestrian safety
A child suddenly runs out into the road from between two parked cars – it’s every driver’s nightmare scenario. BMW Group Research and Technology, in collaboration with leading research institutes in Germany, has now developed…
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