Just a few weeks ago, Rolls-Royce decided to promote its latest creations on some of the world’s best ski slopes. One of them is in Courchevel, France, the first destination of a convoy of Rolls-Royce goodies, aiming at promoting the brand among the world’s richest patrons. The cars arrived in the small town today but they were not transported there, instead the people from H.R. Owen delivering them themselves, after a 13-hour non-stop drive from Mayfair.

Staff from the iconic showroom set off from Mayfair early in the morning to take on the 700-mile drive to Courchevel, but managed it without issue in just 13 hours behind the wheel of a Rolls-Royce Dawn Black Badge. Once greeted by partners from the Six Senses Residences, they set about laying on the ultimate après-ski event in the company of six of the finest motor cars in the world.

Claus Andersen, Rolls-Royce Brand Director, said: “Courchevel is one of the most stunning resorts in Europe, and a truly fitting location to display the finest motor cars in the world. The new Phantom was a massive hit with our VIPs, who thoroughly enjoyed being part of the most elegant of elegant après-ski events – with champagne and five-star food adding to the opulence. We’re already looking forward to taking on another road trip and bringing the unique taste of Rolls-Royce back to the region.”

Rolls-Royce Motor Cars London invited VIP guests to the five-star Le Lana hotel for an elegant evening of champagne, canapés and conversation. The new Phantom took centre stage, while the Ghost, Wraith and Dawn also went on display. Following a successful night at Le Lana, Rolls-Royce took its small fleet over to Courchevel Heliport – home of the smallest runway in Europe – and put the cars through their paces ahead of the most spectacular backdrop.