In an exclusive interview, BMW’s Head of Design, Adrian Van Hooydonk, shares a fascinating look into the future of the BMW brand at CES 2025. With BMW set to debut its highly anticipated Neue Klasse…
Roundtable events are a good way for higher-ups in any organization to let slip morsels of information that got overlooked for the press release. Particularly when the roundtable involves someone like Frank Weber, CTO and…
We know that BMW is undergoing a significant transformation towards cleaner modes of transportation, which is changing the kind of cars it offers to its consumers. While the Munich-based automaker maintains its “Ultimate Driving Machine”…
BMW has gone to great lengths to explain what’s new and improved with iDrive X. However, it intentionally omitted an important fact about its upcoming infotainment system: the size of its touchscreen. Naturally, we decided…
It’s been a decade since BMW introduced gesture controls. The technology debuted in 2015 with the previous-generation 7 Series (G11/G12). It has since trickled down to other models, but it’s now facing retirement. With iDrive…
The number of physical controls inside BMWs has drastically decreased in recent years. iDrive 8, launched in 2021, further simplified dashboards. With iDrive X, the Bavarians seem to be embracing minimalism even more. One question…
This week, BMW is making a big splash at CES by showing the much-awaited iDrive X. The next-gen infotainment system includes a complete overhaul of the dashboard. In addition to the supersized touchscreen taking center…
A race, a marathon, or a sprint – whatever you want to call it, BMW crossed the finish line first. After comfortably beating Audi, the final numbers from Mercedes show that the three-pointed star failed…
When BMW launched iDrive 9 a couple of years ago, there was initial confusion about which cars would get the new infotainment. Even in 2025, a few models still run on the old iDrive 7,…
Rolls-Royce has never been about volume, but it certainly helps when the sales numbers are consistently solid. In 2024, the ultra-luxury brand part of the BMW Group didn’t set a record like it did in…
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