The Wildest BMWs at Bimmer Invasion Los Angeles”
Bimmer Invasion debuted in Los Angeles with 10,000 fans, 1,300 BMWs, and highlights like the Classic Vault and “Taste the Rainbow” display.
2026 BMW iX3: All The Colors Available At Launch
The new BMW iX3 electric SUV is offered with six colors at launch. Here are all of them, each paired with different wheel designs.
BMW iX3 Debuts Snapdragon Ride Pilot: New Automated Driving System From Qualcomm
BMW and Qualcomm debut Snapdragon Ride Pilot in the Neue Klasse iX3, a scalable automated driving system validated in 60+ countries.
BMW iX3 Rival Mercedes GLC EV Gets A Massive Screen
On the same day as BMW unveils the new iX3, Mercedes goes inside the GLC with EQ Technology to show the electric crossover's huge display.
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BMW EV Evolution: 1602 Elektro To Neue Klasse
BMW’s EV history spans from the 1602 Elektro in 1972 to today’s Neue Klasse. Here’s how decades of innovation shaped its path to electrification.
BMW, Beware: Audi Confirms Cheaper Electric Car For 2026
Audi will expand its electric car offerings next year with a cheaper model positioned below the Q4 E-Tron to fight BMW's entry-level EVs.
The Audi Concept C Previews A BMW i4 Coupe Rival
Audi stuns with the new Concept C, a two-seater electric coupe that also doubles as a roadster thanks to an electrically retractable hardtop.
The Future of BMW Gets Unveiled This Week
BMW’s Neue Klasse is its biggest investment ever, reshaping performance, sustainability, and digital tech with over 40 new EVs on the way.
Why BMW’s Bet on Gas, Hybrids, EVs, and Hydrogen Is Paying Off
Five years ago, BMW was mocked for not going all-in on EVs. Today, its mix of ICE, hybrids, EVs, hydrogen, and range extenders looks like the smartest bet in the industry.
BMW Is Already Making Next-Gen Fuel Cell Hydrogen Prototypes
BMW won't sell a hydrogen vehicle until 2028 but fuel cell pre-production has already started. The next-gen setup takes up 25% less space.
BMW Shares Update About The Crashed M1’s Restoration Process
The white BMW M1 wrecked a few years back has been stripped down as the fiberglass body is about to get a complete makeover.
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