Romania isn’t a big market for MINI but the Eastern European country is where the first-ever racing MINI was born a few years ago. Earlier this month, a first-generation Cooper SE managed to win the…
BMW has extensively detailed the benefits its Gen6 batteries featuring round cells will bring to Neue Klasse EVs but it aims to achieve another breakthrough with all-solid-state batteries (ASSB). In an interview for the company’s…
A factory that produces cars, or just about any other factory for that matter, must run like clockwork to maximize output. Any unscheduled stoppages cost companies large amounts of money, not to mention customers are…
Following its world premiere at the 2023 Goodwood Festival of Speed, the Grenadier Quartermaster with inline-six BMW engines has now entered series production. Built by Ineos Automotive, the car manufacturing side of the Ineos Group…
According to AdAge, BMW is set to return to the Super Bowl in 2024 with a 60-second spot in the first half, marking its second consecutive appearance in the big game. The luxury automaker will…
Even though the color-shifting i Vision Dee and Vision Neue Klasse concepts were sedans, the first electric vehicle on BMW’s Neue Klasse platform to hit the market will be a crossover. Essentially, it will take…
It’s that time of the year for Interbrand to release its Best Global Brands study, and the 2023 edition observes the rising value of some automakers. For the first time ever, BMW managed to enter…
BMW announced last week the availability of a new aftermarket wheel. The BMW M Performance center lock wheels are coming to a wide range of variants in the BMW M2, M3 and M4 family of…
Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…
BMW Plant Rosslyn is celebrating its 50th anniversary in 2023, a fruitful period during which more than 1.6 million vehicles have been produced. To mark the milestone, the luxury brand announced earlier this year plans…
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