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BMW Is Headed To Super Bowl 2024

BMW Is Headed To Super Bowl 2024

According to AdAge, BMW is set to return to the Super Bowl in 2024 with a 60-second spot in the first half, marking its second consecutive appearance in the big game. The luxury automaker will…

We Hope The 2025 BMW iX3 Neue Klasse Will Look This Good

We Hope The 2025 BMW iX3 Neue Klasse Will Look This Good

Even though the color-shifting i Vision Dee and Vision Neue Klasse concepts were sedans, the first electric vehicle on BMW’s Neue Klasse platform to hit the market will be a crossover. Essentially, it will take…

BMW Ranked 10th In Best Global Brands 2023 Study

BMW Ranked 10th In Best Global Brands 2023 Study

It’s that time of the year for Interbrand to release its Best Global Brands study, and the 2023 edition observes the rising value of some automakers. For the first time ever, BMW managed to enter…

MINI Direct Sales Model Delayed In Germany: Report

MINI Direct Sales Model Delayed In Germany: Report

Loved or loathed by brick-and-mortar dealers, direct sales have been in the planning stages at the BMW Group for years. However, the agency model is going to take a bit longer than planned for MINI…

BMW Wants To Make EVs In South Africa For Export Markets

BMW Wants To Make EVs In South Africa For Export Markets

BMW Plant Rosslyn is celebrating its 50th anniversary in 2023, a fruitful period during which more than 1.6 million vehicles have been produced. To mark the milestone, the luxury brand announced earlier this year plans…