Scroll through the comments under almost any BMW post about an electric model — especially something Neue Klasse like the upcoming iX3 — and you’ll see a familiar chorus: “BMW should stop making EVs.” “Stay…
Some automakers claim battery EVs are the only feasible way to curb emissions. Well, BMW begs to differ. Munich argues there are multiple paths to decarbonization. In addition to investing in hydrogen, it believes cleaner…
When Max Missoni quietly joined BMW in late 2024, it may not have seemed like a seismic event. Yet for those who follow automotive design closely, the move signaled one of the most consequential shifts…
BMW has reached a major milestone at its San Luis Potosí plant in Mexico, where the 500,000th vehicle has just rolled off the assembly line. The half-million mark comes only six years after the facility…
When BMW overhauled its design team about a year ago, it also appointed Claudia Braun to lead the newly established Colour and Material Design department. This cross-brand division for BMW, MINI, and Rolls-Royce aims to…
Strange times indeed. While BMW simultaneously issues a profit warning, primarily citing woes in China and U.S. tariffs major pain points, the brand also has cause for celebration. Bavaria managed to reclaim its sales throne…
BMW just scored a major win over Mercedes-Benz. In the third quarter of 2025, BMW sales jumped 8.8 percent worldwide, while Mercedes deliveries plunged 12 percent — one of the sharpest gaps between the two…
BMW AG has issued a profit warning for the 2025 financial year, cutting its earnings forecast following weaker-than-expected performance in China and delays in tariff refunds between the European Union and the United States. The…
If it were up to BMW, owners would probably never leave their cars. There’s always something to do, even after arriving at your destination. For example, you can play video games on the infotainment display…
With over 40 new or updated models launching by the end of 2027, the next few years will be among the busiest in BMW’s history. This rapid product rollout follows the company’s largest investment ever…
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