News

Cool Headlights Are Coming to the U.S. Market

Cool Headlights Are Coming to the U.S. Market

For years, America has been left in the cool headlight stone-age. While European cars have long had awesome adaptive driving beam headlights, which can change their beam to do fun little tricks, American fun-police regulations…

VIDEO: Check Out the Beginning of Misha Charoudin’s E34 M5 Build

What's Your Favorite Car from BMW's Rival Brands?

What’s Your Favorite Car from BMW’s Rival Brands?

We recently just saw Carwow’s latest video of a BMW M3 Competition taking on an older Mercedes-Benz SLS AMG Black Series and it got me thinking about rival BMW brands and the cars from them…

BMW iX Configurator goes live on USA website

BMW iX Configurator goes live on USA website

The BMW iX can now finally be configured on the BMW USA website. The online configurator is now live and you can use it to create your perfect combination and then even order the car….

My BMW App gets new features in November

My BMW App gets new features in November

The My BMW App is scheduled to get more features this month, with several of them using AI for the first time in the automotive industry. The new app will also bring additional customer benefits…