News

BMW To Cut Emissions By 40% Across The Entire Value Chain By 2030

BMW wants you to explore Hofmeister Kink-shaped roads

BMW wants you to explore Hofmeister Kink-shaped roads

BMW of North America is launching a new marketing campaign today aiming to highlight one of their most iconic design elements – The Hofmeister Kink. Together with its CRM agency of record, Interpublic-owned Performance Art,…

MINI Aceman Concept Teased Ahead Of July 27 Debut

MINI Aceman Concept Teased Ahead Of July 27 Debut

Reports about a small MINI crossover have been swirling around for months and now the Oxford-based marque has indirectly confirmed the model’s existence. Come July 27, the wraps will come off the Aceman concept, which…

BMW Group Headquarters In Munich Marks 50th Anniversary

BMW Group Headquarters In Munich Marks 50th Anniversary

2022 not only marks the 50th anniversary of the M division but also coincides with half a century since the BMW Group’s headquarters was inaugurated. Built over the course of only 26 months, the famous…