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For decades, Super Bowl commercials have been a battleground for brands vying for attention, with automakers often leading the charge. But this year, BMW is stepping back. The German automaker has confirmed that it will…

Ideally, we’d all have several types of vehicles to serve different purposes. But what if there’s room in the garage (and budget) for just one car? The M340i Touring is a wise choice since it…

Growing up, the quickest way to compare two performance cars was to check out their 0-62 mph (0-100 km/h) times. However, things got complicated along the way. Today’s cars have immense power, whether from combustion…

U.S. President Donald Trump recently threatened the EU with tariffs: “The European Union is very, very bad to us. So they’re going to be in for tariffs. It’s the only way … you’re going to…

It’s safe to say 2024 was a roller coaster for BMW in the United States. Although sales jumped by 3.1% in the first half of the year, they subsequently fell to -0.2% after nine months….

Unless you know your BMWs like the back of your hand, it’s tricky to identify which has a gas engine and which is purely electric. With radical exceptions like the i3, i8, and the more…

It’s hard to imagine the world without the iconic BMW 3 Series. While it isn’t quite the model’s genesis, without the success of the E30 3 Series from the 1980s, the nameplate wouldn’t be where…

The BMW Group’s Leipzig plant has marked an extraordinary milestone in 2024, achieving its highest-ever annual production volume. The plant reported a remarkable output of 245,652 vehicles, representing a 30% increase over 2023’s figures, with…

For many years, BMW Plant Leipzig has been the home of the 1 Series, 2 Series Gran Coupe, and 2 Series Active Tourer. Since November 2023, the MINI Countryman has also been built there. The…

According to an unconfirmed report, BMW CEO Oliver Zipse is set to leave his role next year, marking a significant leadership transition for BMW as it navigates a new lineup of products. According to reports…