BMW Confident It’ll Still Make Money On China’s Way Cheaper iX3
Newly appointed CEO Milan Nedeljković says the stretched iX3 can still turn a profit despite its much lower price in China than the standard-wheelbase global model.
Newly appointed CEO Milan Nedeljković says the stretched iX3 can still turn a profit despite its much lower price in China than the standard-wheelbase global model.
The 7 Series LCI and second-generation iX3 showed how BMW balances traditional luxury with its push toward a new generation of electric vehicles.
Although the electric SUV won best interior and infotainment, it won’t compete for the overall German Car of the Year title.
The 463-hp, 440-mile electric 3 Series goes up for reservation a week early. The price is still a secret.
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BMW is already offering loyalty discounts on its two newest SUVs in the United States, but the incentives are fairly modest.
A reported dealer notice moves U.S. iX3 deliveries from September 25 to September 16, though timing still depends on each car and dealer.
BMW is now making the iX3 around the clock at the Debrecen factory in Hungary, where beginning this fall, it'll build a second Neue Klasse model, most likely the iX4.
They share 335 horsepower and rear-wheel drive, but weight, acceleration, and everyday usability tell two very different stories.
Every second X3 sold in Europe is now the fully electric iX3, which went on sale in September 2025 and has already amassed 100,000 orders.
Efficiency tires and 20-inch wheels were worth 25 km more than the car managed back in April.
The barrier stopped nine inches short of the driver's seat, but the headlights still rate Marginal at best.