Designing ‘i’ Into the BMW Brand
When you create a new branch of the family tree, the deign of the vehicles should show independence, yet still be familial. That was the task BMW’s design team was given with the new ‘I’…
BMW i
BMW i: The Trouser Press
Frankfurt am Main, Germany – When discussing electric vehicles it is understood that the enemy to range is weight. Anything that can be done reasonably to reduce vehicle weight has to be investigated, and, if…
BMW i World Premiere Summary
Groundbreaking, revolutionary changes are afoot as we speak within the automotive industry and the ripples that these changes will create will echo for a very long time. Remember this date: July 29th 2011. Location: Frankfurt,…
Photo Comparison: BMW i8 vs. Audi R8
Before the flaming war starts, allow us to set the context for this BMWBLOG photo comparison. First and foremost, we are the first to state that the following comparison is not only unusual, but somewhat…
BMWBLOG at the launch of new BMW i3 and i8
Live Photos: BMW i3 and i8
BMWBLOG brings you the first live photos of the new BMW i3 and i8. Unveiled today in Frankfurt, the new BMW i vehicles mark the beginning of a new era for BMW. The two vehicles…
Videos: BMW i3 and BMW i8
Here are the first videos of the all-new BMW i3 and BMW i8 unveiled earlier in Frankfurt, Germany. The new BMW i3 and BMW i8 plan to disrupt the electric and hybrids segment delivering not…
World Premiere: BMW i3
BMW i3 Concept – dynamic, urban, emission-free. Widespread use of CFR. 6 hour charge time. Range 80-100 miles The BMW i3 Concept is an uncompromisingly sustainable vehicle designed for urban areas. Driven purely by electric…
World Premiere: BMW i3 and BMW i8
The BMW Group showcases its visions of future mobility in the shape of the BMW i3 Concept and BMW i8 Concept studies. Unveiled for the first time, these concept vehicles provide a glimpse of the…
BMW i sub-brand: BMW’s Future and Sustainability
Sustainability is something BMW is taking very seriously. According to the Dow Jones Sustainability Index, in 2010 the BMW Group was ranked the highest for the sixth time, making it the most sustainable company in…
BMW i8 Concept – Emotional, Dynamic and Efficient
New BMW i8 – 349 hp, 78 mpg Emotional, Dynamic and Efficient. Words commonly used to describe BMW vehicles for decades. Now, they’re being used to describe a new direction for BMW vehicles: hybrids and…
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