Horatiu Boeriu

Horatiu Boeriu is an entrepreneur, journalist and the founder of www.bmwblog.com. He currently manages the day-to-day activities at BMWBLOG, including editorial, content strategy, content creation, advertising sales, partnerships and product management. Horatiu majored in 2005 with a Bachelor of Science (Computer Science degree) from University of Illinois at Chicago where he cultivated a passion for digital products, product management, engineering and startups. Horatiu also worked for 6 years as a management consultant for Ernst & Young. He focused on Media & Entertainment Advisory and Consumer Internet / Digital Media creating Digital strategies and Digital transformations for Fortune 500 companies. Horatiu’s passion for BMW cars led to the launch of BMWBLOG in late 2000, an online car magazine focusing on a single car brand. In 2021, Horatiu also founded EVGLOBE.com, an online magazine covering news and reviews of electric vehicles. Over the years, Horatiu has owned several BMWs, from an E30 318i and E46 325i, to an E90 335i, X3, 1M and i3.
BMW Concept i4 - What Would Be Your Favorite Color?

BMW Concept i4 – What Would Be Your Favorite Color?

The BMW Concept i4, and its production version, is one Bimmer that I’m personally passionate about. I’ve been driving a BMW i3 for the last six years, and I love it. Mostly because it’s practical…

This BMW M8 Shooting Brake Features A Gorgeous Design

Shooting brake models are rarity today in the automotive world, despite being some of the best looking cars one could buy. When it comes to BMW, we definitely wouldn’t say no to a proper Shooting…

BMW i4 likely to have two powertrains: RWD and AWD

LEAKED AGAIN: The 2021 BMW M3 Sedan

Leaks and BMW seem to be synonymous these days, so it comes as no surprise that a new leak popped up today. And it’s the good ol’ 2021 BMW M3 Sedan which shows its face…

IAA Frankfurt Motor Show Moving To Munich Starting In 2021

IAA Frankfurt Motor Show Moving To Munich Starting In 2021

Germany’s Verband der Automobilindustrie has announced that the IAA Frankfurt Motor Show will move to Munich starting in 2021. The German car association says that “attractive event locations, excellent transport infrastructure, and expertise in the…

BMW Gets New Logo and New Brand Identity

BMW Gets New Logo and New Brand Identity

With every new generation of customers, BMW is reshaping their identity. This thought process started over 100 years ago and it continues in 2020 with a new chapter in their book. In a recent call…

Is BMW M getting a new logo with a 2D look?

Is BMW M getting a new logo with a 2D look?

Originally, the premiere was probably planned for the 2020 Geneva Motor Show, but now BMW M is simply releasing it online. On Facebook, the BMW M account is wearing a new logo which completely dismisses…