BMW Welt is now officially welcoming the ///M Town on their premises. A new marketing campaign kicked off today, centering around the ///M Town concept, and along with that, a new and permanent expo space has opened up at the BMW Welt. BMW says that the new space creates an extraordinary experience for visitors thanks to the unique combination of sophisticated design and state-of-the-art technology.
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“BMW Welt is more than just a home for individual BMW Group vehicles. We want to keep thrilling our fans and visitors with innovative and architectural highlights. The new BMW exhibition space now turns M Town into reality”, says Helmut Käs, Director of BMW Welt.
An illuminated graphic display of M Town, which disappears into the distance perspectively on a large LED Screen, points the way to the virtual dream city. The elegant ceiling illumination made up of shining black and dynamically shaped jets, reflects the dynamic character of the vehicles on display. At the “Selfie Point” visitors can share their experience on social media and record their impressions under the motto “I finally found M Town at BMW Welt”.
“M Town now also finds a very special home at BMW Welt. The newly designed exhibition space invites every car enthusiast to become a citizen of M Town for a short time”, says Markus Flasch, Director of BMW M GmbH.
Admission is free of charge, so you have no excuse not to visit the ///M Town, while in Munich.