///M Town

It’s official. The 2023 BMW M Town Tour has kicked off, and after beginning in California, it quickly made its way to Arizona. It will eventually traverse all 48 contiguous states in the US. While…

UPDATE: The “BMW X8 M headlights” we thought we saw in this video were actually the headlights of a Hyundai Kona used in the production of the M town video. It’s actually sort of hilarious,…

This new video from BMW M features a young enthusiasts waking up to news of “The Drop” coming to BMW M Town. So he jumps in his E30 BMW M3 and heads out to see…

The signature song of an M car is the sound of shredding tires and rubber turning to smoke. Ripping tires to bits is sort of the M Division’s pastime. So learning how to do a…

BMW Welt is now officially welcoming the ///M Town on their premises. A new marketing campaign kicked off today, centering around the ///M Town concept, and along with that, a new and permanent expo space…

In the past, BMW has held M Festivals in Europe to celebrate its famous motorsport-derived performance division. This time, though, BMW decided to bring its M Festival, and M Town, to North America — more…

The BMW Z4 M40i is one of the best cars I drove this year. I had the chance to get behind its wheel last month and it was truly a joy, especially since the action…

Ever since the BMW M Town concept came to life we’ve seen it promote modern cars. Most of the time we got to see the new M2 Competition or the current BMW M850i shaking it for…

BMW commercials are getting funnier and more creative lately. It all started with the M Town initiative  and was followed by similar funny ads like the M850i in a strip club, how you cross a…

School for most people was either a great experience or a dreadful one. Depending on how you got along with your colleagues, your experience might vary by quite a lot. However, I have a hunch…