BMW’s MINI brand is going through some rocky times, but according to BMW executives, help could come from the addition of new crossovers to the MINI lineup. BMW Group sales boss Pieter Nota, speaking to Automotive News this month on the sidelines of the Formula E race in NYC, said turning around the MINI business in the U.S. will take new products, including fresh offerings in what MINI calls its Hardtop line.
But new developments also are coming in small crossovers, he said.
There is a clear trend in the US market with customers swapping out their small cars in favor of larger crossovers, and that can be seen across the premium and non-premium segments.
MINI’s U.S. sales peaked at 66,502 in 2013. The brand declared that year that it would sell more than 100,000 vehicles per year here by 2020. But last year, U.S. sales fell 7.3 percent to 43,684. Sales through June of this year fell 22 percent to 17,583.