It looks like artificial intelligence is one of the key growth developers in the tech business these days alongside others such as autonomous driving. BMW has its own AI right now, in newer models, in the shape of the BMW Intelligent Personal Assistant. It’s actually one of the first such systems in the automotive industry but there’s still plenty of work to be done in the future.

However, with such systems, upgrades need to be done on the regular, not once every 3 or 4 years as it is usually the case with car tech. Therefore, BMW announced today that the Intelligent Personal Assistant will be one of the first pieces of tech that will benefit from Over the Air updates in the near future. The first upgrade, available from today successively in all BMW ConnectedDrive markets, includes the BMW Intelligent Personal Assistant, whose range of intelligent functions can now be expanded automatically.

Remote Software Upgrade offers vehicle-specific content and updates such as function extensions for driver assistance systems (e.g. Active Cruise Control and side collision protection). Subsequent upgrades will allow customers to source additional vehicle functions from the BMW ConnectedDrive Store and activate them in their BMW. The system also allows you to add digital services at a later date. Depending on your car’s specification, you will be able to use Remote Software Upgrade to activate additional functions seamlessly from your home, via smartphone or inside the car itself.

The additional functions of the BMW Intelligent Personal Assistant can be activated for models such as the new BMW X5, new BMW 3 Series and new BMW 8 Series with BMW Operating System 7.0 from the introduction of Remote Software Upgrade. Future Remote Software Upgrades will regularly expand and improve the BMW Intelligent Personal Assistant’s skills (free of charge). These cyclical updates include software adaptations and function extensions.