Could Jaguar become EV-only by 2025?

Interesting, News | October 22nd, 2018 by 7
2019 Jaguar I Pace 69 830x553

For a few years now, Jaguar has been pumping out some truly great driving cars. The Jaguar XE is so good to drive that it’s …

For a few years now, Jaguar has been pumping out some truly great driving cars. The Jaguar XE is so good to drive that it’s considered to be better than the BMW 3 Series, Audi A4 and Mercedes-Benz C-Class. Even its first-ever SUV, the F-Pace, has been a massive success, both in terms of sales and reviews. Despite that, though, the British brand still fails to sell cars with anywhere near the same volume as its German competitors. So the Brits seem to want to get out ahead of the Germans to beat them to the electrified punch.

According to a recent report from Autocar, the big-wigs at Jaguar Land Rover want to make the Jaguar brand entirely electrified by 2025. In fact, it could even be earlier than that, as the British brand wants to phase out all of its internal combustion-engine cars within the next five to seven years.

2019 Jaguar I Pace 40 830x434

Jaguar I-Pace — the brand’s first and only electric car

The Jaguar I-Pace has already proven that the brand can make a damn fine electric car. The I-Pace is actually one of the three most exciting electric cars on the market now, along with the Audi e-tron and Tesla Model 3. There’s some real ingenuity there and it drives more like a sport sedan than an EV. So Jag plans to build on that success and know-how and go all-electric quite soon.

First, Jaguar plans on replacing the aging and forgotten XJ sedan with something entirely electric. It will probably keep the “XJ” name in some fashion, or at least we hope, and become an EV luxury sedan that blends old-school and new-school Jag together. So it will have that same classic Jaguar blend of refinement and performance while also bringing about a modern electric powertrain and futuristic cabin. Hopefully, Jag doesn’t ditch the XJ’s stunning looks.

While the XJ goes electric, the Jaguar XE and XF could die off altogether. Rather than making little electric sedans, Jaguar might just ditch them and make one electric SUV, in the mold of the Audi e-tron.

2019 Jaguar I Pace 48 830x553

The decision to go all-electric has a lot to do with profitability at the moment. Jaguar’s current lineup is aging quite quickly, with its current crop of sedans being almost entirely forgotten for newer, more exciting Germans. So they just aren’t selling well and Jaguar needs to retool and is developing a new aluminum-extensive chassis architecture. However, the board isn’t certain of the profitability of new sedans. Its SUVs are doing just fine but can the brand survive on less than a handful of SUVs? Probably not.

So if Jag turns to the future and creates an extensive lineup of all-electric cars, jumping ahead of its competition, it could become one of the front-runners of the new electric landscape. That could make Jaguar not only relevant but incredibly popular.

Imagine mixing Jag’s gorgeous design language and slick, smooth style to a bunch of EVs that have 200-plus miles of range and great handling dynamics? They would be very popular among the EV crowd and could make Jaguar stand out from the rest of its more traditional competitors.

[Source: Autocar]

7 responses to “Could Jaguar become EV-only by 2025?”

  1. Ofentse Letsholo says:

    Yes on this department it looks like Jaguar is ahead of the Germans, their first full EV is already into production…yes BMW has i3 but the design is not for everyone unlike the I-Pace one which of course will never be for everyone too but looks ten times better. They just need to up production so that every country can have it, all in time.

    As for them going full EV I think it’s great, they’ve tried on traditional ICE and Germans get attention no matter what Jaguar does. I must say, I’ve never ever been interested in their brand until recently with the I-PACE. I am now considering Jaguar Cars, this is good news…they will grow hard if they go EV since Tesla has “no competitor”. All the best to them.

  2. Mathis Haas says:

    I like the idea, especially the part of an EV XJ-i S-Class competitor! Bring it on!

  3. Patrick Yiu says:

    The only thing XE outrun 3-series is the wonderful sound it makes from the engine and exhaust, if they kill it with EV, nothing left to appreciate.

  4. mod9 says:

    Go Jaguar!

    Not a fan of the brand (my brother adores their cars) but I wish these were BMW’s ambitions in 2025.

    Have every model EV by then or even before.

    Not buying another car unless it is EV.

    • Ofentse Letsholo says:

      I wish it was BMW too but they are full of stories unlike Jaguar. And BMW charges for things that should be standard so I just wonder how their EVs will be like moving forward. For me this makes me happy, I am starting to love Jaguar now and I see them being at the top of the list next to Tesla in no time. The Germans will have to compete with them instead of the other way around.

      • guest says:

        Tesla & Jaguar combined do a fraction of the volume the Germans do, as BEV are a fraction of ICE. Your pipe dreams would be financial suicide for any volume manufacturer. Volvo, Tesla & Jaguar can afford to commit to BEV because they are not volume mass production manufacturers.

        • Ofentse Letsholo says:

          That’s exactly my point, that Jaguar and Volvo like you added should do commit more since whatever they they get over shadowed by the Germans. And with dedication Jaguar could be ahead of the Germans on everything electric.

          Look at Tesla, they are ahead of any manufacturer because electric is their bread and butter. Their battery tech has less consumptions and that still confuses Germans. Germans can’t reach their range but they promise us “fake range” and future battery tech like solid state batteries. Imagine what Tesla will do when solid state batteries goes mainstream. This is where Jaguar could succeed.

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