The M Town is the hottest thing in online marketing at the moment. Launched almost at the same time as the first official info about the new BMW X3 M and X4 M models, M Town is now actually allowing you to apply for residency. The whole thing is a marketing effort from the people over at BMW M and it’s supposed to continue the trend set with the ‘Too Much’ campaign. If you remember it, that’s where BMW used to say that there’s no such thing as ‘too much’ when it comes to M cars.

The guys are now promoting M Town and what better way to do so if not with a beautiful smile? The latest video published on Youtube by BMW M features a young woman going on a roadtrip to M Town. And, as we all know, ladies must look their best behind the wheel, no matter where they’re going. How often do you notice them putting on make-up at a stop light, while checking their vanity mirrors? That’s right, too often.

This time, however, we also get to learn why our protagonist put on lipstick at the beginning of the video. Turns out, there was a speed camera ahead and she wanted to look her best for the photo. Eventually, after entering M Town, her pass would have that picture on and she wanted to make sure it was her good side.

It’s quite a funny take on what is otherwise a dreadful experience for most drivers: getting caught speeding. Most of the time we end up looking goofy in those black and white pictures and sometimes even angry. That’s not the case in M Town though, as you can easily see here. In M Town, speed is welcome, as is adrenaline and burnt rubber.