2018 NYIAS: Genesis Essentia Concept looks great

Auto Shows, Interesting | March 29th, 2018 by 7
Genesis Essentia Concept 1 830x553

Genesis is now a standalone premium brand, separate from its parent company, Hyundai. Which is good because it will free up the brand to sell …

Genesis is now a standalone premium brand, separate from its parent company, Hyundai. Which is good because it will free up the brand to sell some very good looking, surprisingly good cars to premium buyers who wouldn’t be caught dead in a Hyundai. It will take some time for buyers to forget its humble roots but they did with Lexus and Toyota, so the same should happen for Genesis and Hyundai. One car that might help customers forget is this, all-electric the Genesis Essentia Concept that debuted at the 2018 NYIAS.

Genesis Essentia Concept 5 830x623

The Genesis Essentia Concept is an all-electric grand tourer designed to be the halo car of the Genesis brand. If it ever does make it to production, it will certainly be a worthy halo car, as it’s very pretty, indeed. It has the proportions of a classic grand-touring coupe and it looks like something Jay Gatsby would drive if he were around in 2022, rather than 1922. The roofline that merges with the short rear deck, along with the long hood and low stance, makes it looks like a proper GT car and very sporty. We like it quite a bit.

Genesis Essentia Concept 10 830x623

At the front, it has a very short front overhang and, most notably, a clear glass hood. That allows you to see the coilover front suspension, which is very cool. At the back, there is a little ducktail spoiler and two skinny horizontal taillights. It’s also rear-wheel drive and features an electric motor powerful enough to propel the concept from 0-60 mph in three seconds, according to Genesis.

Inside the Genesis Essentia Concept, you’re greeted with an interior that also has a very ’20s, Gatsby-vibe and it looks very good. It’s also modern and simplistic, thanks to its massively wide infotainment screen that spans the length of the dashboard. It’s both high-tech looking and simple and is very attractive.

We’re impressed by this Genesis Essentia Concept, as it seems like a huge step for the Genesis brand. It brings a brand that’s looking to be accepted by the premium community a fully-electric, grand-touring halo car that should bring people into dealerships, who will then buy G70s and G80s.

7 responses to “2018 NYIAS: Genesis Essentia Concept looks great”

  1. Arunabh says:

    That grille needs to get changed..

    • PK says:

      it’s just a concept.

      • Arunabh says:

        i understand. its looking out of place in the overall scheme of things. Thats why i said so.

        apart from, it its a superbly proportioned GT-esque looking thing. :)

      • mod9 says:

        Hopefully when they decide to put it in production they change that grille- it does look weird in a bad way.

        Other than that I like it. I also have to give it to Hyundai, they are making all the right moves in my opinion. Here’s wishing they succeed cause a part of me really likes this brand. Don’t ask me why, it’s just one of those unexplainable things.

        • Arunabh says:

          I am on the same boat with you on this.. There is a liking for Hyundai that i can’t explain completely. Though, i feel that the partial reason behind it is that they made their way to the top by working their hearts out. Of course, as with other brands they have their own glitches. But knowing Hyundai, they wwould never let any weakness to remain for far too long.

  2. fathornyblackandjoe says:

    Wow–this is really nice! I wish it had a kidney grille; this would make an excellent BMW.

  3. FoggyAgave says:

    Squonk! ^^

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