BMW’s latest product placement takes place in the “Red Sparrow” flick featuring Oscar-winner Jennifer Lawrence. Jennifer Lawrence plays Dominika Egorova, a prima ballerina with Russia’s world-renowned Bolshoi Ballet. When she suffers a career-ending injury, Dominika and her mother are facing a bleak and uncertain future. That is why she finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons.
Set in present time, the blockbuster also features the BMW 7 Series as one of the cars used by operatives and officials to get around. The luxury sedan reappears at key moments in the plot, including the scene where Dominika is driven to the secret Sparrow School for the first time.
According to AdAge, the co-branded trailer ranks 9th in this week’s video campaigns with a total of 5.9 million views at the time the top was published. On BMW USA’s Youtube channel the video now counts nearly 7 million views.
The BMW 7 Series Sedan has made numerous appearances in the glamorous world of secret agents and spy thrillers. Who could forget the legendary performance of the BMW 750iL in the James Bond film Tomorrow Never Dies, and now it’s being featured in a modern day spy thriller.