World Premiere of the second-gen Audi A7

Interesting, News | October 19th, 2017 by 65
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Audi just recently revealed its second-generation Audi A7, a replacement for one of the most popular four-ringed cars in the brand’s history. The first-gen Audi A7 was a very good car, one that combined style, performance and luxury in one surprisingly good looking package. That first-gen car competed with the BMW 6 Series Gran Coupe, which is one its way out, soon making way for the BMW 8 Series Gran Coupe. What’s interesting is that the Audi A7 moves upmarket in its second-gen, sharing more with the A8 than the A6, as the first car did. So the A7’s move upmarket coincides with BMW’s Gran Coupe move up the food chain.

The new Audi A7’s face is far more aggressive than the car it replaces’. Its Singleframe grille is much larger, following the current Audi trend, and the headlights are angular with Matrix LED lighting and Audi’s very impressive laser spot technology. The hood is aggressively sculpted, making it look muscular and angry, as is the shoulder line that gives the A7 muscular wheel arches and rear haunches. At the back, a massive light bar spans the entire length of the rear, with Matrix OLED taillights flaking either side.

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Overall, the new Audi A7 is a very handsome car. It’s both stylish and practical, thanks to its liftback tailgate, while also seeming very premium and expensive. We’re excited to see what BMW has in store for the 8 Series Gran Coupe but we still have a long way to go for that, being that we don’t even have a real-life 8 Series Coupe yet. Until then, though, the A7 will likely compete with the BMW 6 Series GT, a car that’s actually quite similar in style and design to the A7.

The BMW 6 Series GT is a bit longer, taller and packs more interior space, both for passengers and cargo. On the outside, the 6er GT is only slightly bigger but on the inside, it packs quite a bit more space. There’s 11 centimeters more headroom in the rear and quite a bit more cargo space. So its bigger hunchback might look weirder but it provides more practicality.

Where the new A7 continues to shine is inside. Some may not like Audi’s new interior direction but it’s very high-tech looking and very modern. So if that’s your thing, this new A7 will tickle your fancy. The cabin is light and airy, with plenty of horizontal lines to make it feel spacious. The dual touchscreen infotainment/HVAC setup looks quite good and high-tech, though we wonder how well it will work in practice. We still aren’t fans of touchscreens but Audi’s new touchscreen MMI screen seems to have large, easy-to-find tiles with haptic feedback.

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The Audi A7 will be built on the same MLB-Evo architecture that underpins the Audi A8 and Porsche Panamera. So it’s lightweight and incredibly rigid, while also being more dynamic. So the new A7 should handle and drive better than the car it replaces, despite being a bit larger and packing far more technology. It also comes with a 48-volt electrical system that can power various ancillary components, such as the power steering, active anti-rolls bars and, more importantly, the A7’s new hybrid systems.

Each and every Audi A7 will be a MHEV (Mild Hybrid Electric Vehicle), meaning it will have a BAS (Battery Alternator Starter) on all models. In a nutshell, it’s essentially an electric motor that can power the crankshaft, allowing the engine to shut down during coasting and have just the motor apply some power to keep the car going at highway speed. High-tech stuff.

At launch, two different V6 engines will be available. There will be a traditional 3.0 liter V6 turbo-diesel TDI engine and a more exciting 3.0 liter turbocharged V6 petrol engine. The latter of which will be the engine to get, as it’s the same one from the Audi S4. Meaning it makes 340 hp and 368 lb-ft of torque. Both engines are mated to a seven-speed dual-clutch gearbox and Quattro all-wheel drive. An option rear sports diff is also available. According to Audi, 0-60 mph comes in 5.3 seconds.

We won’t know how the Audi A7 drives until it hits the road later next year. However, it’s shaping up to be an intriguing car. Its good looks, luxurious cabin and impressive technology make it a very interesting grand-touring four-door coupe-thing.

[Source: QuattroDaily]

65 responses to “World Premiere of the second-gen Audi A7”

  1. PK says:

    i gotta say. not bad audi. not bad. i love that panamera and chiron looking taillights!

  2. Hahn says:

    This is the best looking audi in past decade! Well done…as said inteiguing car. Probably what 6 series GT should have been…

  3. Joshua Stein says:

    While this does looks better than the 6GT, its really sad to see audi lose the controller MMI system for touchscreens, from some videos i’ve seen they look way too distracting, glad that BMW still offers the controller and normal knobs and buttons

  4. Arunabh says:

    Oh dear !! Compared to the new A7, the 6GT looks at least a decade ancient. Whether it be exterior or interior !!

    And that’s how you execute a top notch derriere, BMW. Take a note of it.

    • Central Lifestyle says:

      In fairness to the 6er GT, the A7 has always been the best designed car in Audi’s stable right from its first gen. Their R8 is impressive and their TT is cute but A7 has always had that grown-up sporty executive yet understated look. Most cars would struggle to beat it on looks/design, even the 6er GT. But I reckon that will change once the 8 series GC is unleashed.

  5. Arunabh says:

    The comparison between the designs of these 2 cars is a harsh indicator of the fact that just how much BMW’S current designs are lagging behind competition. Spent, fatigued, unimaginative, bland, without any particular progressive method are some of the things that come into mind.

    On one hand they are making some decent concepts in the form of Z4, 8er but on the other hand they made X7 concept. The epitome of hideousness and indicator of the fact that BMW designs are in dire lack of creativity.

    One can comfortably conclude that while other manufacturers were busy burning midnight oil to improve themselves in last half a decade, BMW has spent most of this time napping peacefully.

    • disqus_d4cEcykOJC says:

      And thus the phrase about beauty being in the eye of the beholder. With its front overhang, generic Panamera VAG corporate clone roots & bulldozer/horse collar grille, I wouldn’t consider this over the BMW turbo I6 GT.

      • Central Lifestyle says:

        Bimmer is the ultimate. I don’t like Audis at all, their drivers are dumbass and low on iQ. But let’s face it, this A7 does look pretty. I don’t think the chap’s statement is wrong at all. BM need to up their design game. That Marc Lietche guy isn’t playing around.

        • Arunabh says:

          With all due respect to your comment, the thing about low iq can also be made about those BMW lovers who continue to think that BMW is still the same company that is churning out driver centric cars whereas the world over its being consistently criticised for being anything but that.

          I tend to think of current BMW crop as more of second string player in current battlefield. Except X1 and probably 2 series range (without active tourer), all the current BMW models are either mid pack or laggards in their respective segments ( in terms of qualitative analysis and perceived image).

          More ironic is the fact that none of the vehicles are anything more than decent handlers and the competition has consistently bettered BMW on more than several occasion on this front.

          There designs are also stuck in an era when cassettes were in fashion.

          I too am an avid BMW fan but I can’t keep singing hollow praises for them just because they had a glorious past but, currently, they aren’t even the shadow of their former self.

          • disqus_d4cEcykOJC says:

            BMW sell over 2 million new units annually, do you seriously think all those drivers finish their daily commute @ the track?! They are a full range manufacturer who still build product superior to most, what’s wrong with choosing a 320i over an Accord, Fusion or Malibu? They began building a rep. here selling 2002s during the muscle car era, they are still an alternative. It’s just harder to tell when every other manufacturer are trying to clone BMW. Why else are there Japanese & Korean premium rwd., why do non-performance companies all have performance divisions? In the U.K. new 5er is COTY, awarded 5 stars, cited executive saloon leader (WhatCar?, AutoExpress). Never know it from coverage here.

  6. Giom says:

    You shouldn’t really be comparing these two… the 6 GT is a tall practical cruiser that rewards the occupant with utmost space and comfort. The seating position is even taller than the 5 Series sedan. The real comparison should be the 6 GC – in which case it still looks amazing compared to the A7. Audi doesn’t have a direct competitor to the 6 GT.

    I do agree, tho, this new A7 is good looking… the back is a little odd imo. I was so hoping BMW might still give us a new 6 GC based on the G30, one to replace the current 6 GC. But so far, nothing… A future 8 GC should sit way above the A7 to be a direct competitor. For now, there seems to be a gap where there once was the 6 Series. Odd…

    • Alexander S says:

      Good looking car. But each time its harder and harder to differentiate Audi’s models…

    • Philip George says:

      You can compare them. 6 GT and A7 are rivals. 6 GT is replacement for 6 GC. 6 GC was pretty but 6 GT is better 4 door coupe Grand Tourer sports sedan and that is what A7 is too.

      • Giom says:

        Of course you can compare them… and obviously most do. I’m simply stating facts – they are two very different cars. There’s no arguing there.

      • Senne says:

        6 GT is NOT the replacement for the 6 GC. The 6 GT is the replacement for the 5 GT. Therefore they don’t compete, but for now the 6 GT is the closest BMW has to the A7. However, there will be a 8 Series Gran Coupe and that will destroy that rubbish FWD crap and make it cry in a corner. lol

    • Central Lifestyle says:

      You see bro, even BMWBLOG is comparing the 6er GT to the A7. I get what you mean as the 6er GT being unique but most other reviewers are also saying these cars are in the same segment.

  7. laurent says:

    we are almost all agreed that audi’s design ( interior in particular) is now very more modern than BMW…with Bangle, bmw take risks in design but now they make…like AUDI in the past decade : continuity… or immobilism ! hope with the 8 series a new wave is begin… but we have to wait a little bit im afraid. we ll see in the sales how customers will react but i m afraid Audi will overtake Bmw in the future… sad… because in technology the 2 brands are very similar but we dont really see, particulary in interior, the modernity of actual new BMW…

    • Arunabh says:

      I agree to several points of yours. BMW certainly has developed cold feet or is not able to take right decisions currently. Not many things are going right for them at this point.

      Personally, I feel totally confused about what to make of their current products.

      They are definitely not the final word in driving pleasure nor are they final word on luxury.

      Mass market brands and upcoming luxury brands are doing much better styling and designing than BMW. Just have a look at what stunners Volvo and HALF are conjuring one after another.

      My personal feeling is that BMW isn’t into making peerless automobiles anymore. It’s just that they never envisaged such strong backlash. Let’s hope all this changes for the better sooner than later.

    • disqus_d4cEcykOJC says:

      Check the Z4 & 8 Concepts. The times they are a-changin’.

  8. Dailybimmer says:

    Audi offers lately more sport cars than Bmw. Why?

  9. danielzain says:

    Despite the general similarities in proportions, these 2 cars are not competitors, are they?. The old 6 GranCoupe was the competitor for the A7. The A7 is priced higher than the 6GT with less emphasis on interior spaciousness and practicality.

    I actually prefer the softer look of the bmw interior knowing that they aren’t far apart on the tech front. The Audi is sharp no doubt about it, but feels a little cold. I have the feeling the full width vent look on the dash is going to age quickly especially since other VW group models feature the same design as well.

    The exterior of the A7 is great but again, it still doesn’t bring much of anything new to Audi design, except for the rear lights which are quite different to other Audi models.

  10. Giom says:

    Many BMW features to be found in this car… dashboard facing driver, surround parking camera, foot under car to open boot, air breathers… Still, nice car!

  11. Tumelo Malumane says:

    Daaaaaaaammmmmnnnn that’s nasty, I’m in love. Ooohhh man that’s one angry beast.❤️

  12. Central Lifestyle says:

    I don’t like Audis. Don’t even like stuff from VW Group. Something about them feels too desperate and not up to par for their perceived worth. They should thank Marc Lietche, that designer they snapped up, for saving their dry backsides. He makes their cars’ interior & exterior designs look decent. Too bad there’s nothing he can do about their handling and driving performance. Audis will always be crap. They’re like a beautiful well designed house that’s constructed deep in the bushes of the forest 100 kilometres away from the town centre. Yeah it’s pretty but it’s pointless, not fit for purpose, and just too far from any good action.

  13. JohnS1000RR says:

    R.I.P 6 Series GT lol

  14. Ask says:

    6 GT is not even out yet and yet it looks a generation older than the A7. Sad!

    • Giom says:

      I’m getting so tired of saying this, they’re NOT competitors! BMW – tall, practical, spacious and big. The A7 – low and sporty. Guess which one would look better…

  15. Rad Dockery says:

    Audi has a great interior!!

  16. Senne says:

    lol ugly & boring af. Nothing unexpected. It’s an overpriced VW after all.

    • Kyrie says:

      LOL u actually think this A7 is ugly. U must be blind and dumb. Your profile pic is an M2 which looks like a toad. And don’t just call me an Audi fanboy because I like BMW as well. Audi just has the upper hand with design for this new generation so far.

      • Senne says:

        M2 is one of the best looking cars in its class. Perfectly balanced and aggressive. You must be blind and dumb to claim it looks like a toad.

        Awdi is just trying too much. Take the rear lights for instance. They’re trying to be modern and futuristic but the entire rear is so ugly and boring that it doesn’t even matter anymore.

        The side doesn’t look that bad tbh and isn’t boring at all. There are some nice lines and it’s well proportioned.

        Then again, the front is also ugly af, trying to be aggressive but it just doesn’t work out. It would be an insult to compare that with the 6 Series GC, which is after all the REAL competitor to the A7. The 6 GT is just compared to it because the 6 GC is too old and not even in production anymore (?). Wait till the 8 Series GC arrives.

        The interior doesn’t look bad, however it reminds me of another brand, I don’t really know which one, that’s not necessarily bad, but still. The vents look just like those in a VW Passat. The ergonomics are terrible, since it’s all touch. That’s extremely dangerous. Something like an iDrive controller is way more intuitive and can be used without or barely looking at the screen. Which is MUCH safer.

        Audi is doing better in terms of design than BMW?? You gotta be kidding me?
        1. They all look IDENTICAL. Yes, some BMWs look a bit too much alike, however Audi is on a whole other level. Some people would find it hard to differentiate a 5 Series and 7 Series, but never a 3 Series. One could easily mistake an A3 Sedan for an A6 Sedan, which costs easily twice as much.
        2. They are all boring af, except for the A7 which is not really that boring overall and the A5 which looks quite good tbh (although they ruined the design, the original looked much better) and the Q5 which is also a good looking SUV. Take the A4 and compare it to a 3 Series or C Class. That’s a joke. It’s like they were afraid to make it look even the slightest bit exciting. Even the RS4 looks boring compared to a 3 Series with M Sport Package.

        Also BMW will be introducing a new design language which will have a lot of cues from the latest concepts. 8 Series Concept & Z4 Concept are both gorgeous, both inside and out. There are some spy shots of the G20 3 Series and the interior clearly has a lot of very nice touches from those Concepts.

        The only way Audi will really be able to compete with BMW is if they would actually use the Porsche RWD platform. It says enough that they’re considering that after all those years.

        • disqus_d4cEcykOJC says:

          Like Mercedes are bringing back an I6. BMW get more criticism the more mainstream they go for volume but they are still the goal.

        • disqus_d4cEcykOJC says:

          Your last paragraph is telling – Porsche’s last rwd. sports car was the great 928, they abandoned it in favour of the decades old 911. A Porsche rwd. platform will be a VAG corporate platform, wasn’t the 1st Panamera on a VW SUV platform? BMW are criticized for fwd., but Porsche abandoning rear- & mid-engine for rwd. corporate sedan & SUV volume is ok?!

          • Senne says:

            I was just stating the fact that they are apparently strongly considering using a RWD platform. BMW always drove better than Audi because they are RWD. Audi now finally realises that, hence the reasons for the possible shift.

            Porsche still has some of the best vehicles on the planet, even though they’re part of the VAG Group. So yeah if they would use the same RWD platform, Audi’s could actually drive just as well as modern BMWs do… So that’s the only way they could really compete imo.

          • disqus_d4cEcykOJC says:

            Been happening for a while – didn’t they move the A4’s differential rearward to improve weight distribution?

          • Senne says:

            I have no idea, I’m not really interested in what Audi is doing lol All I know is they didn’t even have a RWD biased AWD system 5 years ago and now I think most of the RS models are AWD, but RWD biased.

      • disqus_d4cEcykOJC says:

        I can’t tell Audi’s apart, but an A7 is identifiable by a low silhouette & fwd. anvil front end. BMW’s short front overhang is more like slingshot. Not just design, I6 vs. V6. So, yeah. Ugly. If I’m paying a premium? I want the premium product. BMW. NOT VAG!

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