BMW is returning the favor – the Munich-based automaker is congratulating its archival Mercedes-Benz on the 50th anniversary of the AMG brand.
At the 2017 M Festival, BMW used their customer pavilion to put up a huge billboard to congratulate Mercedes on its impressive achievement. “You ordered cake, we made donuts,” says the ad. To the right of the message there is an M4 doing some “donuts” in the asphalt.
AMG used this year’s Nurburgring motoring event to showcase their racing heritage with a limited-run version of the track-only Mercedes-AMG GT3 Edition 50 wearing a special livery. In addition, Mercedes unveiled some details about the F1-derived Project One hypercar.
Their rivalry was even more obvious this weekend with BMW using the same venue to give a glimpse into the future of the M brand, a somewhat unexpected move. After the unveil of the Concept 8 Series, BMW has also semi-unveiled the M8 Coupe. Furthermore, BMW has also acknowledged their return to the Le Mans championship with an M8 GTE in 2018.
This is without a doubt one of the best rivalries in the automotive world, one that’s based on respect and one that pushes both companies into the future with innovative products that benefits us, the customers.
[Source: Motor1]
I love the way BMW and Mercedes compete. This proves how they’re the 2 REAL German luxury brands. Audi didn’t congratulate BMW on their 100th Anniversary like Mercedes did and I bet they didn’t congratulate AMG on their 50th Anniversary either.
Funny. BMW have not been making cars for a century & Mercedes did not own AMG until this century, for most of their history they were a privately owned independent tuner which Daimler had to purchase to compete with M. BMW may as well do donuts around a Mercedes garbage truck or Sprinter.
You do have a point. But BMW exists for 101 years now, even if they started as an airplane engine manufacturer under the name Rapp Motorenwerke. It was however the foundation of the BMW we know today. Same goes for AMG, even if it was an independent tuner for a long time, it’s the foundation of the AMG we know today. And my point was that fact they both congratulated each other, which proves they see each other as main competitor and they respect each other for that.
I’m more perverse, saw it as them taking shots @ each other. But I’m biased & totally Team BMW, since 1970. Owned an e9 & loved it, even as it rusted out underneath me. Still haven’t forgiven M-B for not producing their gorgeous C111 concept!
That’s great! :) I’m also totally “Team BMW”. But I can understand people who would prefer Mercedes if they don’t care about sportiness. ;)
I’m scared M-B will become more appealing as I age. Remember loving their big new S-Coupe @ Detroit in 2001, thinking, “I must be SO old”. :(
Did they mean to say “Archrival”?