The BMW 7 Series Earns A Winning Spot On The Inaugural 2016 Wards 10 Best UX

7-series | October 5th, 2016 by 3
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The new BMW 7 Series received today yet another accolade at the inaugural ceremony of Wards 10 Best “user experiences” award during the User Experience …

The new BMW 7 Series received today yet another accolade at the inaugural ceremony of Wards 10 Best “user experiences” award during the User Experience Conference at Novi, Michigan. The BMW 7 Series is one of three vehicles making both this winning list and 2016 Wards 10 Best Interiors last spring.

Entrants from all over the globe were thoroughly examined by the editors evaluating performance such as how easily the vehicle connects with a smartphone, how user friendly and intuitive the controls are, how intelligent the advanced driver assistance technology is and how appealing the materials are as a component of the overall user experience.

Kate Alini BMW 7 Series 750x475

“We’re paying close attention to touchscreens, navigation systems and infotainment, and we want to know if voice controls work well and if connecting your smartphone is simple,” says WardsAuto Senior Content Director Drew Winter in explaining the judging criteria.

“We’re trying to quantify how easy it is overall to interact with a vehicle,” he says. “Are controls easy to understand, or do you have to consult the owner’s manual? Are the driver-assistance systems, such as adaptive cruise control and lane-keeping, functioning reliably, and do the interior materials enhance the user experience?”

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The judges enjoyed the 7 Series seamless connectivity for phone and music as well as the removable 7-inch BMW Touch Command tablet at the rear seat. The Touch Command Tablet can play external audio and video files, surfing the internet or be used as a games console. A WiFi hotspot built into the vehicle provides the necessary online connectivity. Selection made on the tablet will then play on one of the 10-inch screens of the Rear-seat entertainment system.


The BMW Connected app also made an impression in the judges, praising the information it provides to the user such as fuel level, range and last known location of the vehicle to name a few. The editors also noted that the level of user experience found in the 7 Series “…will outgun many exotics or luxury cruisers two or three times its price…”, and that with the help of the iDrive controller the “amount of information at the driver’s fingertips is staggering” with “one of the coolest fobs ever” concluded Tom Murphy,  Executive Editor at WardsAuto.

“When we launched the latest BMW 7 Series our designers and engineers developed a vehicle that featured 25 innovations, most of which are not offered by our competitors, geared towards enhancing comfort and well-being,” said Kate Alini Product Manager for BMW 7 Series at the ceremony presentation.

“The BMW 7 Series allows for intelligent communication between the driver and the vehicle. They can choose whether to use voice commands, the touch screen, the iconic iDrive controller or the World’s First BMW Gesture Control. With the latest BMW Flagship our customers will find a vehicle that truly offers a unique user experience.”

The BMW 7 Series start at $81,500 plus Destination and Handling, featuring BMWs newest and groundbreaking technologies such as Gesture Control, Wireless Charging and optional Display Key.

3 responses to “The BMW 7 Series Earns A Winning Spot On The Inaugural 2016 Wards 10 Best UX”

  1. Nate says:


    We have a 2016 750 that has been a nightmare and BMW will not by it back.

    Do not buy a 750, BMW USA is not good to deal with!

    The adaptive cruise control tries to rear end the car in front of me at any random time.

    Lane keeping assist has ejected me out of my lane at 80mph on to the shoulder of the road and have to fight it to get it back into my lane. It also steers me over a double solid line into oncoming traffic.

    Comfort access works when it wants to.

    I get engine coolant low every time on the Idrive screen. Taken it in for service twice now. It is full.

    The Samsung tablet in the backseat does not control anything.

    Idrive freezes or is slow to respond. Also temporarily losses presets and info.

    The trunk gets stuck when I open it and have to wrench it open.

    Display key does not work all of the time, will not connect to the car. Tells me that it is unlocked or Windows are open when the car is locked and closed up.

    There are even more issues to list!

    • Jackey says:

      And you must just hate your possibly mentioned every electronic gizmo that could go wrong and expect us to believe you..what about warranties or worst case scenario SUE BMW?? Stick to your Mercedes Blog or Quattro Daily.This forum is not for you,and stop the hate..

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