The Rolls-Royce Dawn held its international media launch in the beautiful lands of South Africa. The newest addition to the Rolls luxury family is based on the Ghost and Wraith, and it’s described by Rolls as “the sexiest Rolls-Royce ever built.” According to Rolls, 80 percent of the Dawn’s body panels are new and it even gets some new interior bits to differentiate itself. The overall profile of the car is reminiscent of the Wraith, though, and that’s a very good thing. The Dawn is a magnificent looking thing, it’s genuinely gorgeous.


The interior is very similar to the Wraith which, again, is a very good thing. It’s stunning and looks even better with the top down and the sun shining in. There isn’t any other cabin like a Rolls Royce cabin.


The main attraction of the Dawn is top-down driving, and the ragtop will drop in 22 seconds and can do so at speeds up to 30 mph. And it’s impressively quiet as it lowers, with no mechanical or motor noise to speak of. It’s almost as if Rolls Royce engineers use magic instead of mechanics and the buttons you push simply will things to happen. And once the magically quiet roof has been neatly tucked away, the Dawn really arrives. It has a luxury power boat look to it with the roof down that is mesmerizing.


The company is paying homage to the Silver Dawn — a name applied to 28 vehicles from 1950 to 1954 — with the introduction of the Rolls-Royce Dawn convertible.