BMW Individual Pure Metal Silver is the most expensive paint from BMW. The color was first shown on the BMW M5 Facelift. It looks amazing, has a chrome-like finish and extraordinary brilliance.

In this clip you can see the intensive craftsmanship it takes to produce a “Pure Metal Silver car”.

In the U.S., customers can pick a color from the BMW Individual Catalog at $1950 from those offered for a particular model. Additionally, customers can pick any other Individual color for $5000, but that’s subject to approval by BMW.