Last week, BMW released their Q1 2014 report which highlights companies latest achievements and biggest sales/wins. The lengthy report reveals that in the first quarter of 2014, BMW has sold 2,022 i3 models worldwide, excluding markets where it has not launched yet, like the US. Even more specific, these sales apply to Europe only at this moment.
Even more impressive is the fact that BMW reported close to 1,000 units sold just in March with production still being in the ramp-up phase and with some supply shortages.
To put that 2,022-unit figure into perspective, the world’s #1 selling electric vehicle, the Nissan LEAF, sold 3,730 units in Q1 2014 in Europe.
Here’s a look at the Top 5 plug-in vehicles, based on Q1 2014 sales results in Europe:
- Nissan LEAF – 3,730
- Tesla Model S – 3,063
- Mitsubishi Outlander PHEV – 2,159
- BMW i3 – 2,022
- Volvo V60 PHEV – 1,620
In the U.S., the base price of the 2015 BMW i3 starts at $41,350 and those looking for the i3 REx (Range Extender) will have to shell out $45,200. Destination and Handling fee is set at $925.
U.S. deliveries have just begun so the next few months will tell us how successful the BMW i3 brand or can become.