Frozen colors are in now more than ever, and BMW is creating a trend in the premium segment. BMW started a project in 2006 to make automobilesicon1 with a matte paint. Dubbed “Frozen colors”, matte clear-coat finish used creates velvety surfaces with a high-quality look and a pleasant touch while enhancing the design lines of a BMW.

Back in May, BMW announced two exclusive new M Performance Editions for the BMW M3 and BMW built by BMW M solely for the UK market. The special M vehicles were also offered in exclusive paints: Frozen Red, Frozen Blue and Frozen White. Just a few weeks ago, BMW extended their M3 offering into the U.S. market as well.

Frozen Red BMW M6 Coupé F13 matt rot 2012 06 655x491

Now, for the first time, we have the opportunity to take a look at an M6 Coupe sporting the Individual Frozen Red color. The matte red can be seen at the BMW Munich dealership where the M6 proudly sits in the display.

[Source: Bimmmertoday]