BMW of North America today launched the ‘X1 Restore the Outdoors’ social media program in Seattle, WA which will run through September 10 in New York City. X1 Restore the Outdoors is a social good program that gives back to the outdoor places we love including parks, beaches, forests and recreational locations across the country.

The X1 will travel through the United States for two and half weeks, stopping at 12 predetermined locations. Drivers will take an Instagram photo at each stop and share it at the Facebook page. For every “Like” the photo receives, BMW will donate one dollar back to that location – up to $10,000 for each location. You give a like. BMW donates a buck.

“So many people want to give back to our local communities and help protect and restore our natural habitat, but either don’t have the time or don’t know how best to contribute,” said Trudy Hardy, Manager, BMW Marketing Communications and Consumer Events. “With the X1Restore the Outdoors program and the help of our fans, we can give back to some of the places we love, with a simple ‘Like’.”

The 12 locations in the X1 Restore the Outdoors campaign are: Discovery Park Seattle, WA (August 23); Forest Park Portland, OR (August 24); Redwood National Forest San Francisco, CA (August 26); Topanga State Park Los Angeles, CA (August 28); Red Rock Canyon Las Vegas, NV (August 29); Indiana Dunes Chicago, IL (August 31); White Rock Lake State Park Dallas, TX (September 2); Sam Houston National Forest Houston, TX (September 3); Oleta River State Park Miami, FL (September 5); Sweetwater Creek State Park Atlanta, GA (September 7); River Bend Park Washington, D.C. (September 9) and Tompkins Square Park New York, NY (September 10).

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To be launched in the United States in Fall 2012, the all-new BMW X1 builds on the success of its first generation counterpart, offering drivers functionality, sporting ability, efficiency and comfort. Already globally successful, it is the first sub-compact Sport Activity Vehicle that blends the versatility and robustness of a BMW X model with a high level of agility and compact exterior dimensions. It is equipped with TwinPower Turbo technology and also offers the option of BMW Assist and BMW ConnectedDrive driver assistance systems.