BMW UK launches the first commercial of the new 2011 BMW 1 Series M Coupe. The UK test drives took place last Friday and more reviews are under way. The commercial emphasizes the driving experience and showcases once again that the 1M is geared towards true BMW enthusiasts.

In the UK, BMW will offer 450 units of the 1M. The US customers will receive anywhere from 600 to 800 units by the end of this year, and there are no news on whether BMW will extend production into 2012.

We will be picking up our Valencia Orange 1M in June and we will have a full report from Munich and Nurburgring.

bmw 1m commercial

And the video from US launch: