BMW 1 M production begins in March 2011

1M | September 18th, 2010 by 17
BMW 1 Series M 137 750x500

Word came down the pipe. The highly expected and much anticipated car for BMW enthusiasts, the 1 Series M Coupe, or short 1M, will enter …

Word came down the pipe. The highly expected and much anticipated car for BMW enthusiasts, the 1 Series M Coupe, or short 1M, will enter production in March 2011. We weren’t able to confirm at the moment, but rumors are the entry-level M car will run in a limited production.

We expect the first 1M models to hit U.S. shore sometimes in May, but most likely dealerships will begin to take pre-orders even before the official pricing is announced.

The car was somewhat unveiled last month at the Oktoberfest event, but full details around the powertrain and technology included in the car, remain a mystery at the moment. The unique Valencia Orange Metallic paint will be an exclusive color for the M car, and in Dr. Kay Segler’s words, “This paint will make history” and be remembered for its unique, stylish appeal.”

BMW 1 Series M 137 655x434Design wise, the new 1M Coupe’s track is much wider than that of the 135i. We believe the new 1M Coupe’s track may be as wide or even wider than found on the current M3 Coupe. The powertrain is another well kept seceret by BMW, but we at BMWBLOG believe that it is based on the N54 twin-turbo engine and was further developed by the M Division. Power is rumored to be at least 345hp produced with the help of a large, upgraded intercooler. Weight is rumored at 1,500 kg.

In a recent conversation with another BMW employee, it was reiterated that the reason behind the M1 project is not to completely focus on power, but rather build a car more entertaining and thrilling to drive than any BMW ever built before. BMW M Division has high expectations from this car which could be a road opener for future enthusiasts-oriented M models.

To return to the pricing debate, in a recent analysis made by our own Hugo Becker, we concluded, speculatively of course, that the base price will be somewhere around the $45,000 mark.

Currently the base M3 coupe has an MSRP of about 126% of the base 335i coupe. Taking the 126% as a multiplier for the current 135i, the price may be in the $45,775 range, which tracks with a lot of the buzz on price.

Stay tuned next week for more information on the BMW 1 M.

See more coverage on the 1 Series M Coupe.

17 responses to “BMW 1 M production begins in March 2011”

  1. plaxico says:

    May I have your attention please, will the all real hairdressers and fruitcakes please stand up and line up

    • Daniel Hoang says:

      Im sure hairdressers and fruitcakes cant drive a stick shift. Too much fun.

      May I have your attention please, all true sports car enthusiests who are willing to do powerslides and burn rubber please stand up and line up.

      Seriously Plaxico, have you done anything more in a car than just commute to and from your workplace?

  2. FreudeKing says:

    Why such a long time before production, the current 1 Series is due for a replacement in about 12 months time from now. Launching a new version of the car 6 months before the end of production is just stupid. The completely new 1 Series and 3 Series technology and base will be out soon after this is launched, so this will be based on old technology in no time.

    • Definitely something to consider, you raise a good point.

      • plaxico says:

        Learn to see past your nose. They’re bringing this out as a test car to see how the market responds so they know what to do with the 2014 1M. It wasn’t coming before because there was no mandate for it.

        • FreudeKing says:

          @plaxico: Well then I would hate to be the customer that will be forking out a heavy premium for a rather short lived model that BMW considers to be a test. not to mention the tremendous depreciation on this model once the new 1 Series is out

    • jmlbmw says:

      REALLY? BMW has a 7 year cycle on all models produced… with a mid-cycle face lift… so the M1… i.e. 1M will be right in the middle of the life cycle… right?!

      • FreudeKing says:

        Not every BMW but it is more or less that period on average. The 1 Series cycle started in 2004, not when the US got started selling the 1 Series Coupe! adn you would have noticed that there is not much difference between the 1 Series in 2004 and the 1 Series Coupe in 2008, except for the shape and minor updates on some components

  3. MACPO says:

    Why any news about this car at all they are only producing like 800 units for the entire 50 states of the USA, 2,500 worldwide or something what a joke.

    • FreudeKing says:

      How else could they have justified selling this thing at the final minutes of its generation life and rip customers off, charging them a heavy premium for this car over this outgoing 1 Series, knowing themselves that the next one series is mile ahead in terms of technological advancements and probably going to sell for the same price/less. They like doing this to foolish customers, think of the M3 sedan, those with the M3 sedans (pre-facelift) lost massive value on thier car! Shame.

  4. Woo Hoo says:

    “BMW 1 M production begins in March 2011”

    And will end a year later. WHo wants to buy some POS car in it’s last year of it’s Body style….. Of course they advertise it as pure and stripped(which is what all 1ers are) and all the ‘enthusiats’ fall over themselves….lol

    Hey BMW, stick to Luxo sport car market and stop BSing with these compact cars! Leave that to Mini….

    • FreudeKing says:

      It is like you in 2005 buying the last versions of the E46 when you know the E90 would be out with a completely new and superior technology to this car which was first launched more than half a decade ago. Be a clever consumer please! Also, the new 1 Series may well be cheaper than the current 1 Series, like the 5 Series.

  5. mpower says:

    the coupe was released 3 years after the hatch. the hatch and the coupe are built on different platforms. the coupe has only been out for about 3-4 years. they are just doing what audi does with its rs models. the rs5 was the first rs to be lunched with in the first 4 years of the models life. even so ther will mot be another 1m for aleast 4 years. all the people moaning would you rather bmw did not make this car, i cant wait. this is bmw coming full circle the rebirth of the 2002 turbo.
    and fred i would buy an e46 m3 two years before the e90 was released because i would have to wait another 4 years for the next m3, i would be happy in my e46 m3 while others have there e90 335i’s. the csl was released late in the e46 model life so you would not buy it because the e90 is down the line, dont forget the couple is released about 18-24 months after the salon

    • FreudeKing says:

      @mpower: The 1 Series Coupe will end its production soon after the hatch stops production. The fact that the coupe has only been out for 4 years is irrelevant. BMW will not have two versions of the 1 Series, especially when one is the previous generation. BMW will follow its production timing for the 3 Series sedan and 3 Series Coupe/Convertible. As for your argument of this car being a collector’s item: well, if you think that this car is so special as it is limited in production numbers and the fact that it is asociated with the M department, you should go order one. Just bear in mind that this is based on 7 year old technology. Although the 1 Series Coupe and Hatch have different shapes (you call it platform), more than 80% of the parts are shared, including important components such as the car’s electornics, engines and various other important non-cosmetic components. Also, this is not a true M car such as the M3. That’s why it is called the 1 Series M Coupe. If you ask me whether I would buy an E30 M3 in 2010. I would but I know that the current M3 is much better and if they cost the same today and I have to make a choice, I would go for the current M3. I would be stupid to buy the E30 unless I am loaded with cash and enjoy collecting cars. You say that the next 1M will be in four years time… don’t be surprised when the next lighter 135i beats your old 1M with the next 1M (probably 2 years after launch of new 1) costs less than your current 1M. You need to learn a lesson from current M3 sedan owners.. they are all moaning!

  6. anonymous says:

    Anyone criticising this car is a fantasist that couldn’t afford it anyway.

    This is the the first step in BMW returning to driver’s cars. Not bloated luxury cars that needed a big NA engine to get the thing to even move.

    Well done Segler – nevermind the noise around this car. The real bimmer enthusiasts know what you’re doing to, and why you’re doing it.

    I’ll take one in 2012 and in 2014.

  7. jmlbmw says:

    Nice ride… for sure… however… once can have Dinan add a new oil cooler and larger intercooler… a softwared upgrade… suspension fixes… all for the price of $11,800. which by the way gives you 408 HP of get up and go! It will blow away a new M3 and for a few thousand more, you can have upgraded brakes… wheels and tires… which will still bring you in about $15,000. below the price of new M3 without all the extras! I have a new 135i coupe and I have already spoken with Dinan… can’t wait for mine to be done and it will outrun the new M1 or 1M… !!!!

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