BMW is one of the biggest premium automotive groups in the world, with 2.45 million sales, $166 billion (€142.4 billion) in revenue, and $26 billion in brand equity. Moreover, it invests $10 billion annually on…
After eight long days and nearly 1,700 miles across the California and Nevada desert, the BMW X5 has claimed first place in the Bone Stock category and second overall in the X-Cross class at the…
The new M2 CS isn’t perfect. It lacks some of the features that made its predecessor so desirable. We’re not just talking about the absence of a manual gearbox but also the omission of several…
It’s been a busy week at the BMW M Test Center in Nürburg. Not only have car paparazzi spotted the electric M3 charging its battery, but they’ve also caught a glimpse of the first-ever iX5….
With more than €10 billion invested, BMW’s Neue Klasse must succeed. Thankfully, early signs are promising. The debut model is off to a strong start in its home market. In the six weeks since the…
We’re certainly living in an interesting timeline. BMW now has two full-fledged M cars with plug-in hybrid setups and is working on another that will ditch the combustion engine altogether. Even though the regular i3…
When Mansory gets its hands on a car, you know the result isn’t going to be for everyone. Sure enough, the new BMW M5 has undergone a radical makeover that can best be described as…
BMW has long been celebrated for building machines that engage the driver. But just as impressive as what’s under the hood is what’s inside the cabin. Across decades and model lines, BMW interiors have blended…
The partnership between BMW and Real Madrid continues to grow stronger. This week, players from the first team received their new BMW vehicles for the 2024/25 season during a handover event held at the club’s…
Underneath it’s stylish and slicked-back looks, the BMW X2 is identical to the more traditionally-shaped BMW X1. So, it stands to reason that the model usually receives the same updates and upgrades year to year….
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