Mercedes Tells US Dealers How It Wants To Beat BMW
Mercedes saw its sales in the United States rise by 9% last year to 324,528 units. However, that still wasn’t enough to beat BMW, which grew by 2.5% to 371,346. The three-pointed star has a…
Latest BMW News
BMW Boss Hopeful The EU Will Revise The 2035 Engine Ban
BMW has always been vocal about the European Union’s still-shocking proposal to ban sales of new cars with combustion engines from 2035. While the legislation doesn’t explicitly outlaw ICE, it does state that new vehicles…
New BMW iX3 Shares The Spotlight With The First BMW Art Car
The famous Art Car Collection kicked off a 50th-anniversary global tour across five continents back in March. Its latest stop was in Hungary, where the new iX3 electric crossover calls home. Naturally, BMW didn’t miss…
BMW Taking Over ALPINA’s Social Media Accounts On December 31
The BMW Group acquired the rights to the ALPINA brand in March 2022. However, it has been business as usual since the transaction because the pre-existing agreement doesn’t end until December 31, 2025. With that…
How BMW Won Its Only Formula 1 Championship Back in 1983
The BMW M10 Is the Most Legendary BMW Engine Ever Built
Every BMW enthusiast has an opinion on the brand’s greatest engine. Some argue for the S85 and its V10 theatrics. Others swear by the bulletproof charm of an M30, or the modern perfection of the…
Why BMW’s U.S. Tail Lights Are Red — And Europe’s Stay Amber
A U.S.-spec BMW parked in Germany always stands out. It’s not the plate or the trunk badge. It’s the rear light. European cars signal with a crisp amber flash. American cars signal with red, which…
BMW X3 Production In South Africa Is Running At Full Capacity
BMW’s Rosslyn factory in South Africa builds no fewer than 330 X3s every single day. Production of the “G45” started a little over a year ago when the first 30e xDrive rolled off the assembly…
Audi’s New AUDI Brand For China Reveals BMW iX Rival
BMW, Mercedes, and Audi have been catering to the Chinese market with dedicated products for decades. Typically, these vehicles have longer wheelbases because local customers prefer the extra rear legroom compared to the regular models…
BMW Warns Europe Is Losing the Hydrogen Race
BMW Group CEO Oliver Zipse is sharpening his warning that Europe—and Germany in particular—is falling behind in the global race to industrialize hydrogen technologies. Speaking at the Automobilwoche Kongress in November, he emphasized, according to…
BMW’s Secret “Bigfoot” Prototype Shaped the i3’s Radical Design
BMW’s most unconventional ideas seldom appear out of thin air. They often begin as even stranger experiments hidden deep within the brand’s design archives. Long before the i3 became BMW’s quirky, eco-forward statement piece, the…
Popular this week
