BMW is currently evaluating a potential change in its IMSA GTP service provider for the 2026 season, with long-time partner Rahal Letterman Lanigan Racing (RLL) at the center of the discussion. Its top-tier LMDh program…
At €250,000, the M3 GTR Strassenversion holds the official title of the most expensive new car ever sold by BMW in Germany. However, we firmly believe the road-legal version of the V8-powered M3 E46 race…
We can all agree that a drag race is more about entertainment than a definitive measure of performance. While acceleration does matter to many buyers, sports cars are about more than just going fast in…
Gone are the days when automakers relied solely on selling cars to turn a profit. These days, most brands have diversified their revenue streams through various merchandise offerings. From t-shirts and caps to umbrellas and…
When we reviewed the “BMW Behind The Scenes” set of three books we described them as “A masterpiece.” The author was given a level of trust to tell the company’s inside story like never before…
A few years ago, Porsche did something cool. Which isn’t really out of character; like BMW, Porsche leans, at times quite heavily, on its motorsport heritage to move metal. Back in 2022, Porsche took an…
BMW is as busy as a bee, developing new and updated models. Staying at the top of the luxury car segment isn’t easy when Mercedes is breathing down your neck. While the 3 Series remains…
MINI has had a change of heart. It’s not ready to wave goodbye to the internal combustion engine just yet. The brand had intended to become the BMW Group’s first purely electric marque as early…
It was days ago that BMW announced plans to host the public debut of the VDX at Auto Shanghai 2025. At that point, we wondered whether the Vision Driving Experience would still be draped in…
Lyft is making its boldest international move yet by acquiring European taxi-hailing platform FreeNow from German automotive giants BMW and Mercedes-Benz for approximately €175 million ($197.4 million) in cash. The deal marks Lyft’s first expansion…
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