Rolls Royce teases their upcoming SUV

Rolls Royce | February 18th, 2015 by 8
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This evening, Rolls Royce has announced that they are working on a new car. The bullet-pointed press release mentions that it will be an all-terrain …

This evening, Rolls Royce has announced that they are working on a new car. The bullet-pointed press release mentions that it will be an all-terrain car (and the word car, not vehicle/truck/SUV, is used). It has been designed to meet customers’ “highly mobile, contemporary lifestyles” expectations per the announcement.

It will be a high bodied car featuring an ‘all-aluminum’ architecture (had to spell aluminum as the Rolls-Royce staff would pronounce it). They will be promoting the new car with the catchphrase, “Effortless . . . Everywhere”.

What we haven’t seen are pictures of the proposed car, the images supplied with the press releases are mere teases (shots of the radiator shell and the Spirit of Ecstasy). But maybe the mule for this vehicle has already been seen in the wild.

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There has been a great deal of speculation that BMW is building an X7 – and spy shots of a supposed X7 mule, a 7 Series sedan, have made appearances online. We know that Rolls-Royce takes advantage of BMW’s large car engineering for the Ghost and Wraith. We can speculate that maybe what we’ve seen is actually this new Rolls-Royce disguised as a high ground clearance 7 series.

No time frames are given for when the new car will come to market – they will take their time and do it right. And one thing I’ve learned about Rolls-Royce, they are a customer driven organization. And one that is very aware of their history.

If you look back into the history of Rolls-Royce you will find their vehicles being used in ways that will surprise. It goes without saying that T.E. Lawerence’s quote, “a Rolls in the desert is above rubies” is apropos to the new effortless, everywhere car coming from Rolls-Royce.

8 responses to “Rolls Royce teases their upcoming SUV”

  1. Michael says:

    Can’t wait. Oetvoes is very committed to not undermining the brand and I’m very comfortable with such a big step being taken under his leadership.

  2. Matt Stokes says:

    The Range Rover is still a popular choice amongst people who might otherwise consider a Rolls-Royce… definitely a market for it, and I don’t see why it would compromise the company image…. much ‘waft-ability’, luxury and comfort – these things can still be had in an SUV – or as BMW will probably call it, a LAV (Luxury Activity Vehicle)

  3. […] asked myself a number of questions after getting the heads-up that Rolls-Royce had a major announcement coming. Rolls-Royce sells somewhat under 4,000 vehicles a year – spread between Phantom, Ghost, and […]

  4. […] asked myself a number of questions after getting the heads-up that Rolls-Royce had a major announcement coming. Rolls-Royce sells somewhat under 4,000 vehicles a year – spread between Phantom, Ghost, and […]

  5. IceDree says:

    Looking forward to see what they come up with!

  6. […] week, British automaker Rolls Royce confirmed their plans to build a Sports Utility Vehicle within the next few […]

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