2010 NYIAS: BMW 335is World Debut

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Today at the 2010 New York Auto Show, BMW has unveiled the all-new 335is. The E92 and E93 335is are the most powerful of standard …

Today at the 2010 New York Auto Show, BMW has unveiled the all-new 335is. The E92 and E93 335is are the most powerful of standard 3 Series BMWs. The ’s’ typically meaning the most sporting of possibilities of the current model range for BMW.

The 2011 BMW 335is is powered by the same award winning N54 inline-6 3.0-liter twin-turbo motor that comes standard in the 335i, although the motor is now enhanced…ever so slightly. It comes packing 320hp at 5,900 rpm and 332lb-ft of torque is available from 1,500-5,000 rpm. The engineers have tweaked the twin-turbo 3-liter motor to have an overboost function that increases torque to 370lb-ft. The overboost function comes into play at higher engine speeds and gears.

BMW has fitted a sport exhaust system that has a deeper “rumble” at low speeds and rpm. This is to also help the driver feel more passionate and comfortable with their purchase with the windows and/or top down, depending on which model you get. The exhaust, as would be expected, helps to minimize the restriction of exhaust gas flow.

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For the first time ever, the 335is will come with BMW’s heralded 7-speed double-clutch transmission, or DCT, with launch control, as an option over the standard 6-speed manual transmission. BMW claims a 5.0 second time to 60 with the optional DCT and launch control, while the manual coupe will take 5.1 seconds. The E93 is not far behind, with a 5.2 second 0-60 time with the DCT or the 6-speed manual.

To help aid miles per gallon and top speed, BMW has lowered the Cd (drag coefficient)to 0.30 for the E92 335is and just 0.31 for the E93 335is. That’s pretty impressive for pretty much any car out there.

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The 335is comes with an updated front fascia, wider air intakes to feed more air. The fog lams have moved more to the sides to add more air openings. To use the extra air properly, BMW has fitted an additional radiator behind the left-front air intake, along with a more powerful electric cooling fan. An oil cooling pan has been added opposite of the second radiator, as well. The engine mounts that hold the 335i in place well enough are gone for even stronger units on the 335is, to ensure maximum performance under the heavier loads and conditions that the ‘is’ can cope with.

BMW is outfitting the 335is with M aerodynamics, meaning new front and rear fascia and sideskirts. Uniquely, there is a new rear diffuser that has air strakes that control air flow and help reduce lift at the rear-end, along with 335is badging on the side fenders, just under the side turn signals, and the rear of decklid. High gloss black surrounds the kidney grill and the wing mirrors, as well as black Shadowline window trim. 18″ ferric grey alloy wheels are standard, with 19″ M alloy wheels being optional.


To keep with the 335is’ unique status, the interior has been modified to include, an M Sport steering wheel, sport seats, anthracite headliner, M door sills, M driver’s footrest, M gearshift knob, and stainless steel sport pedals. The instrument cluster features dials in dark grey with a 335is badge on the tachometer. The passenger side dashboard also features a 335is badge on the standard aluminum glacier silver dark trim.

Photos credit Shawn Molnar

7 responses to “2010 NYIAS: BMW 335is World Debut”

  1. Doug says:

    It’s interesting that they had to make so many changes (fans, coolers, engine mounts) for this relatively small upgrade.

    Horatiu, any idea why they didn’t just go with the N55?

    Also, can you get more info on how the overboost function works, and why it’s a temporary boost and not a “static” increase to 370lb-ft ?

  2. RDUncan says:

    Looks like a nice alternative to the M3
    I’d be interested .. if I lived in a snow-fee area and didn’t already have a 335xi .

  3. ExileOnTheMainstream says:

    They go with the N54 rather than the N55 because this model they see as being more of a tuner car, and the twin turbo setup of the N54 is more “tune-able” than the twin scroll single turbo setup of the N55

    • Doug says:

      Not sure what you mean by ‘tunable”. If it was the big-turbo-small-turbo configuration,perhaps, but the N54 actually has two parallel turbos, doesn’t it?

  4. John says:

    This looks awesome. Anyone know when it’ll be available for lease in the USA?

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