From the start I have to say that I don’t have a degree in marketing nor really worked in the advertising field, but even myself I can see the geniality in some of the video commercials I see online or on TV and this latest one from MINI, definitely classifies in that category.
If you have followed their recent ad campaigns that you probably recall the MINI Cabrio Radical Maneveur, another extraordinary well thought advertisement, and also the viral video of some guys taking their MINI Cabrio through a car wash.
Well today, MINI decided to explain, through video, what the term MINIMALISM stands for or…..how is it achieved. Was the end result a success? You be the judge of it.