As you might know by now, the BMW 135i coupe is set to launch in the US sometimes in the spring of 2008. The 128i and 135i will be available in the coupe version only, even though a lot of people are waiting for a hatchback model as well. Recently, the popularity of the hatchback cars in the US has increased and the demand for them is fairly high.
Most of the Asian automobile manufacturers, Honda, Toyota, Kia, have already launched their hatchback models in the US. BMW has been questioned several times on weather a 1-series hatchback will follow, but no information have been released to the press so far.
In Europe, BMW has a full line of hatchbacks models, equipped with several different engines, varying from the BMW 116i, 118i, 120i and 130i M sport. Of course, the diesel option is offered as well.
In the next photos slides, I am going to show you a comparison between the BMW 135i coupe and the BMW 1-series hatchback and let you decide if a BMW 135i hatchback will be successful in the US.
Personally, I don’t think the hatchback will appeal to the US market, since the BMW fans seem to be more conservative.