MINI celebrates 15 years since the relaunch of the brand
Today the employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago at the Oxford production site, which was steeped…
Today the employees of the British MINI plant in Oxford are looking back to the 26th of April 2001. A new era began exactly 15 years ago at the Oxford production site, which was steeped…
This year, at the Salone del Mobile in Milan, MINI brought out an exhibit which focuses on the creative use of space, something the British brand knows a thing or two about. After all, its…
Being known for one iconic model could be a good thing but then again, it may also be bad for business. That’s what MINI is claiming these days, as the company is trying to improve…
A referendum on whether the UK should stay in the EU will be held on June 23rd. Ahead of the referendum, BMW Group CEO Harald Krueger said a UK vote to exit the European Union…
When BMW first purchased the famous British marquee, MINI, there wasn’t much of an impact on either brand right away. MINI still produced cars that felt very typical of its brand heritage and there was…
Besides Charlize Theron making the MINI even more attractive, the little go getter from the British car maker has so much to offer in a small, yet profitable premium segment. Often pundits say that when…
Small car, big party: For more than five decades, enthusiasts from all over the world have been sharing their passion for the classic Mini. And once a year they celebrate the iconic British car at…
Following a fourth consecutive record year of sales in 2014, the BMW Group is confident that 2015 will see further sales growth. The company delivered more than two million vehicles to customers last year with…
Thirteen years after the brand re-launch in 2001, MINI has reached an impressive milestone today, as the three-millionth MINI rolled off the assembly line at the Oxford plant in the UK. Two million MINIs have…
There are few cars in the world as instantly recognizable, or indeed as legendary, as the Mini. Designed on a paper napkin by Sir Alec Issigonis, the Mini rose from humble beginnings following its release…