MINI’s New Red Line Edition Brings JCW Attitude to the Cooper S 4 Door
The new U.S.-spec MINI Red Line Edition dresses up the Cooper S 4 Door with JCW-inspired upgrades, exclusive styling, and limited availability.
MINI Just Sold Its 1 Millionth Car in America — Here’s the Story Behind That First One
A quarter century in, the brand that started with a Guinness stunt and a parking brake slide has officially moved a million cars on American soil.
Former BMW China CEO Named VP of MINI Region Americas as Brand Faces Critical EV Crossroads
A familiar face from BMW Group's China operations takes the helm at MINI Americas just as the brand navigates one of its most consequential strategic decisions in years — go deeper on EVs or revive the ICE lineup.
How BMW Turned MINI From a Struggling Brand Into a Premium Small-Car Icon
BMW’s bold revival of MINI in the early 2000s transformed it from a fading nameplate into the first premium subcompact, powered by smart design and marketing.
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MINI USA Gives Price Protection Through May 2025 Amid Tariff Uncertainty
MINI USA freezes prices through May 2025. Orders and dealer stock are protected, but tariff impacts may raise costs after the deadline.
MINI to pay all adoption fees at Best Friends Society ahead of the holidays
MINI USA and the Best Friends Society announced today that they will be joining forces this weekend to spur on adoptions ahead of the holiday season
MINI USA announces WTF Day and it’s not what you may think
MINI USA announces August 26 as National WTF day but it's not what you think. It actually stands for Wave to Friends.
MINI USA deems July 24 National Day of Motoring
MINI USA now deems July 24, 2021 the National Day of Motoring and will allow MINI customers to curate their own community road trips.
MINI USA Launches new configurator with a more streamlined experience
MINI USA recently launched a new online configurator, to offer customers a more streamlined buying experience.
MINI Looking into selling cars at non-BMW dealers
It’s no secret that MINI sales have not been doing great recently. Apart from the surprisingly popular Cooper SE model,...
MINI Extends Special Offer on Oxford Edition Models for US Military Vets
The MINI USA office announced today that the offer is now available for Active Duty members of the US Military and its recent retirees.
