BMW Marketing efforts to migrate from TV to streaming
BMW is looking into migrating its marketing efforts from traditional television platforms over to streaming services.
BMW looking to reinvent both its design language and marketing
BMW is on the verge of a huge change. Within the next year and a half, or so, BMW will...
Video: BMW Announces New Global Marketing Campaign for BMW X3
The BMW X3 is now the centerfold of a new global marketing campaign that emphasizes the active side of things, and the limitless things you can do with it.
Rolls-Royce Tops Ferrari As Pop Music’s Hottest Brand
The Rolls-Royce brand is the most often mentioned car brand in the most popular Top 20 Billboard songs of the last three years.
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BMW drastically changing its marketing and you might not like it
There hasn’t been an article about a BMW in the past few years that I’ve read without it mentioning the...
BMW to refine model portfolio, Mercedes to expand
BMW is looking to refine and tighten its model portfolio while Mercedes-Benz is looking to expend it, showing the very different game plans for both brands.
BMW Pondering Launch of Branding Consultancy Division
BMW is apparently working on bringing out a new branch, one that would offer branding consultancy for various companies, including competitors.
Billboards War: BMW vs. Audi
The campaign is in response to Audi’s current billboards challenging BMW with the headline “Your move, BMW.”
