marketing

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Rolls-Royce Tops Ferrari As Pop Music’s Hottest Brand

Last year, a news report claimed that sales of white BMW X6 models actually increased because of the song Panda from Desiigner taking some people by surprise. The guys over at Bloomberg seemingly took a…

BMW drastically changing its marketing and you might not like it

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BMW to refine model portfolio, Mercedes to expand

This may be the most crowded and convoluted luxury car market in the history of the automobile. There are niches of niches of niches, with cars like the BMW X4 M40i and Mercedes-AMG GLC43 Coupe,…

MINI vs. Monster: The Final Cut

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

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BMW Launches First Ever User-Generated iAD

Press Release: BMW of North America, LLC has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple’s new mobile advertising network, reaching millions of iPhone and iPod…

MINI amazes again: Countryman TV Commercial “Flow “

Beside the fun-to-drive FWD vehicles, MINI also stands out with their unique and innovative marketing campaigns. MINI has always appealed to a younger crowd, funky in a way, yet still mature to appreciate the driving…