marketing

The age of TV is coming to an end. All research done across the globe shows that people are watching traditional TV stations less and less and that they are migrating towards other types of…

BMW is on the verge of a huge change. Within the next year and a half, or so, BMW will be launching six new models, the largest product offensive in the brand’s modern history. A…

Just yesterday we showed you a rather unusual take on presenting the new features of the fresh BMW X3, in the shape of a virtual tour of what the Mars surface could look like. While a…

Last year, a news report claimed that sales of white BMW X6 models actually increased because of the song Panda from Desiigner taking some people by surprise. The guys over at Bloomberg seemingly took a…

This may be the most crowded and convoluted luxury car market in the history of the automobile. There are niches of niches of niches, with cars like the BMW X4 M40i and Mercedes-AMG GLC43 Coupe,…

The competition in the auto industry these days is as fierce as ever. Companies are struggling not only to keep up with the competition but also to keep up with the changing legislation on a…

When it comes to automotive marketing and viral videos, MINI has a special place in our heart. Majority of their commercials are fun, intriguing, pushing and with the right twist of humor. Last one, while…

BMW and Audi are dueling again, but this time, onto the “marketing battle field”. And what would be the best place to do so other than the one of the top states when it comes…